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JOBS: web copy and subscription plans

A real estate broker friend is about to launch an apartment search site. Sh=
e writes,

We are about to launch a beta of our new site — but I'm
having problems with the design / copy of the home page (probably
because I'm waffling on business model — free v. paid subscriptions).

1. =A0Do you know any brilliant marketing / copy / =
concept people with whom I should speak?
2. =A0Who =
is an expert on subscription services?

Anyone? Write to me and let me know your backgr=
ound in these areas, and I'll connect you.