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JOB: aspca video wall

CALL TO CREATE WORK FOR IAC VIDEO WALL:
Contact: daniel.shiffman@nyu.edu

ASPCA (The American Society for the Prevention of Cruelty to Animals)

Event: The Annual ASPCA Young Friends Benefit

Audience: Target demographic are young professionals between the ages
of 21 and 40

Date: Thursday, October 8, 2009

Time: 9pm to 1am

Theme: Raining Shelter Cats and Dogs

Attached: Please find our corporate sponsorship proposal which will
provide you with general information about the ASPCA and images from
past events that will provide you with the look and feel of our Annual
ASPCA Young Friends Benefit.

Video Wall Mission: Create a visually pleasing video that is
appropriate for a party atmosphere. We would like to give our guests
an out-of-the-ordinary experience that is truly unforgettable. Given
the theme of our upcoming benefit, ‘Raining Shelter Cats and Dogs’ we
feel the message is pet adoption. With the economic downturn comes an
over abundance of shelter animals. We would like to incorporate
visuals that depict over pet population and/or the need to adopt.

It would be ideal to make the theme literal, however, from examples we
have seen this usually takes on a juvenile look. The images on the
video wall should be both modern and sophisticated. We would like to
utilize the video wall to infuse our guests with visual excitement and
stylish ambiance. It is important to accomplish this while staying on
brand with the ASPCA message.

We can provide: ASPCA style guide, images of shelter animals, event
invitation and branding along with and ASPCA animal related facts if
applicable.

Arielle Greenberg
Manager
Special Events

ASPCA

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