U.S. Director, Platform Logistics
Position Profile
Reports to: U.S. Director, Digital Insights & Logistics Employment: Full-Time
Location: New York, NY Travel Required: 8% (approximate)
Overview
The digital advertising industry is changing every day. The pace of evolution does not allow room for out-dated or incomplete knowledge in any facet of digital advertising. Of upmost significance is the need to maintain expertise in the complex and broad world of digital marketing technologies, including those platforms that enable the deployment and/or tracking of digital advertising.
Such solutions are only going to become more critical – and more complex – as technologies evolve and as new online advertising platforms emerge. The past two years are exemplary of this acceleration, with the increasing adoption of internet-based media such as online video, podcasts, and widgets. At the same time, “traditional” media such as out-of-home, television and radio become increasingly “digital” while mobile phones and gaming consoles continue to carve new media opportunities. However, each new digital-based media channel introduces new platform deployment and tracking technologies, with unique complications.
The U.S. Director, Platform Logistics will be relied upon to guide clients and internal teams in how to best deploy digital marketing technologies to satisfy clients’ unique measurement needs. This person will also be responsible for overseeing processes surrounding such technologies and managing a team of 10 managers and specialists across the U.S..
Top-line responsibilities of the Director, Platform Logistics include:
Expertise in digital marketing technologies enabling campaign deployment, tracking and optimization, including drafting point-of-views, best practices, “101’s” and vendor assessments
Oversight of campaign execution efficiency and accuracy
Lead digital platform transition for new client business
Collaboration with Budget Management and Business Intelligence groups to integrate process
Management of 10-person national team
Managing partner relationships and ensuring SLA’s are met
Coordinating and stewarding internal training as needed
Responsibilities
Digital Tracking Technologies
Maintain in-depth expertise in digital marketing technologies critical to basic digital deployment, tracking and optimization:
o Ad-Servers o Rich Media Vendors
o Web Analytics o Online Video
o Prevention & Verification o Dynamic Multivariate Optimization
o Workflow
Pursue advancements in emerging digital tracking technologies to develop an understanding of capabilities and limitations:
o Mobile Ad-Serving o Mobile Analytics
o Gaming o Other new technologies as appropriate
Develop and evangelize position statements, vendor assessments and best practices around the deployment, integration and adaptation of new and existing digital marketing technologies
Draft and lead OMD internal training curricula, as well as client facing presentations where applicable
Update internal teams about advancements in technology impacting their clients’ businesses
Deliver a quality of work and communication representative of OMD Digital’s heritage: Creativity, Innovation and Value
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Data Input & Output Procedures
Design, document and socialize ad trafficking and data input procedures and tools to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting
Collaborate with OMD Digital Leadership Council to develop agency-wide standard data output (i.e. reporting) needs
Coordinate with OmnicomMediaGroup Business Intelligence team to establish agency-wide and client-specific protocols enabling streamlined integration and aggregation of data
Coordinate with Budget Management team to align buy input procedures with invoicing and payment requirements
Partner Management
Publish monthly, quarterly and annual OMD usage reports of digital marketing technologies
Primary escalation contact for technology and service partners, responsible for the overall health of the relationship, maintaining an updated knowledge of services and products and coordination of training for Digital teams
Negotiate, execute and maintain partner contracts
Lead managed services partner(s), ensuring satisfactory service, seamless integration with Digital Media and ongoing internal training:
o Oversee a remote vendor team responsible for supporting campaign execution
o Serve as lead contact for troubleshooting implementation and escalation of problem resolutions
o Monitor partner(s) fulfillment of SLA requirements on a monthly basis
o Lead monthly and quarterly SLA-review meetings with partner(s)
o Manage funding of partner(s), publishing monthly reports detailing fees vs. costs for services
o Coordinate incremental training for teams as new technologies arise and evolve
Education
Bachelor’s or Master’s (preferred) degrees in the marketing, engineering, computer science, information science, social science or business-related fields with technical and project management skills
Requirements
5+ years experience with web analytics and ad-serving technologies
3+ years experience in an agency environment providing and managing digital tracking technologies with an understanding towards how such technologies must be deployed to satisfy digital campaign measurement needs
3+ years experience leading/managing people or teams
Extensive working knowledge of digital marketing technologies including ad-servers (DoubleClick, Atlas, etc.), web analytics packages (Omniture SiteCatalyst, WebTrends, Google Analytics, etc.) and dynamic multivariate optimization vendors (Optimost, Offermatica, Tumri, Teracent, etc.)
Solid knowledge of how to implement ad-server and web analytics ad tags and post-click tags (e.g. “Floodlights”) within HTML, Flash and other Rich Media Application environments, as well as within CMS tools
Intimate knowledge of DoubleClick tools, functionality and technology, including:
o Spotlight/Floodlight tags o Macros (not VBA macros)
o DoubleClick Rich Media o Auto-optimization
o Boomerang o User segmentation
o Custom Spotlight Variables o Integrations (specifically Omniture Genesis)
Familiarity with online planning and execution process
Advanced understanding of Javascript and HTML and previous experience in coding in these languages
Experience with online attitudinal, behavioral and audience measurement vendors and techniques, including comScore, Nielsen, Dynamic Logic, Insight Express, Vizu, Quantcast, Compete, Hitwise is preferred
Familiarity with billing tools and process is a plus (e.g. Donovan Data Systems, MediaBank)
Excellent project management skills with the ability to independently manage multiple projects
Demonstrated skill using Excel, Word, and PowerPoint and/or similar presentation tools
Excellent interpersonal and written and oral communication skills as well as public speaking and meeting management skills
Proactive, organized, dedicated, team player