Dear Publishing and Media Friends,
Columbia Global Reports is looking for a Digital Audience Engagement Manager, who will help us grow our imprint’s social media and enhance the publicity and marketing campaigns for each of our books. We are looking for a news junkie and avid reader who will enjoy connecting Columbia Global Reports to what is happening in the world every day. This is a great opportunity for anyone who likes engaging in a range of global issues and loves uses digital tools and ideas to enhance a unique brand.
This job comes with all of Columbia’s many benefits.
The job description is below. Please share with anyone who may be interested. I welcome all suggestions and so appreciate your help.
Best,
Camille
Camille McDuffie
Publisher
Columbia Global Reports
91 Claremont Avenue, Suite 515
New York, NY 10027
w: (212)854-9563/c: (917)209-0902
http://globalreports.columbia.edu/
Columbia University
Digital Audience Engagement Manager, Columbia Global Reports
Office of the President
Grade
Columbia Global Reports is a publishing program that will publishes six short books a year, each on a significant
global topic, that aim to combine the vividness, immediacy, and accessibility of journalism with the intellectual and
analytic breadth, depth, and acuity of scholarship. Reporting to the director and working closely with the Publisher
and Editor, the Digital Audience Engagement Manager is responsible for growing the imprint’s social media
identity, defining and engaging a digital audience, enhancing our publicity and marketing campaigns through digital,
and helping identify and market to our each book’s specific topics.
Responsibilities:
- Manage Columbia Global Reports’ social media accounts (FB, Twitter, website) with the goal of
communicating the brand, individual books, author events, newsletter and our blog. Identify ways to grow
our social media audience and connect our blog to more readers and other bloggers who will recommend it.
Initiate CGR content on YouTube and Instagram.
- Work closely with our editorial team to identify, create, gather and execute content for our website,
newsletter and social media accounts. Be able to edit audio and video of our authors and events for online
distribution.
- CGR’s books cover specific topics around globalization (business, culture, politics, science, etc). You will
do a deep dive into each book’s nice audiences, including bloggers, websites and newsletters and help us
connect with them. You will help shape our content for these different audiences across our various social
media platforms. You will think of creative ways to grow our audience and keep that audience engaged in
our social platforms. This will include growing our subscription lists.
- You will determine the most strategic and optimized use of a limited paid digital marketing budget and
manage digital marketing campaigns.
- You are a news junkie who will capitalize on news stories, trends, or hashtags that are relevant to CGR’s
books and brand. You’ll work in tandem with the publicist to connect her with reporters and producers who
are covering topics where our books and authors can contribute to the conversation. Much of your work
will enhance the efforts of the publicist to attract press attention for each book.
- Additional duties as assigned.
Minimum Qualifications for Grade:
Bachelor’s degree required. 2-3 years of related experience.
Additional Position-Specific Minimum Qualifications:
We are looking for a news junkie and avid reader who will enjoy connecting Columbia Global Reports to what is
happening in the world every day.
You must be an avid user of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Vine,
YouTube, Vimeo, and Snapchat, be engaged in the social media community, and eager to learn about new
technologies and trends.
You have a demonstrated ability to write and create engaging and error-free social media content that matches our
tone and subject matter quickly and consistently for several audience. You want to be a vital member of a small,
hard-working team.
