Ford Motor Company
Product Development
Dearborn
Job Description & Qualifications
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Trends & Futuring Internship posting
Job Description & Qualifications
The trends and futuring team is looking for an individual who wants to learn about identifying trends by researching social, technological, environmental, economic and political (STEEP) factors. The work will also include researching and exploring a variety of demographic cohorts and how the values each holds can impact trends now and in the future. There will also be an opportunity to support the cascade of scenario planning tools across the Ford enterprise.
Specific Duties
- Conduct scanning to identify and analyze trends aligning to STEEP factors while formulating a strong point of view. Develop insights for discussion with the team and application to custom Trends + Futuring initiatives.
- Champion and execute topical level research focused on demographic cohorts (generation, lifestage, aging, ethnicity, etc.) and prepare formal report summaries noting key findings for reference and to support internal knowledge sharing with cross-functional teams.
- Support scenario planning initiatives through workshop immersion while aligning to the key scenarios identified for Futuring.