Archives

Spring 2023

Deal Making in the Entertainment Industry (MKTG-UB 43)

This course is designed to provide students with an understanding of the deal-making and business affairs process in the entertainment space, using film and television content as the primary example for what goes into cutting a deal. The course will explore the deal process from the perspective of the different players in entertainment and media, focusing on how each player looks to maximize value. Students will learn the process of striking a deal, from its inception, to the term sheet phase, to the negotiation process and contractual agreements, through to deal implementation. The process will be evaluated in the context of the factors that play into reaching an agreement, such as exclusivity, windowing, multi-platform rights and timing. Students will learn about negotiations strategies for maximizing value in content deals, identifying common issues in the deal process and effective paths to reaching resolution and striking a deal. The course is designed to help students: –Understand the basics of the process for making a deal in the entertainment industry –Appreciate the factors that play into maximizing value through the deal process, including understanding the relative position of the players in the entertainment industry –Learn and understand negotiating strategies and how to navigate the business affairs and deal-making process

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 43-000 (18481)01/23/2023 – 05/08/2023 Mon2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by

General Elective Undergraduate
Spring 2023

Business of Producing (MKTG-UB 49)

A specialized EMT course within the Berkley Center for Entrepreneurial Studies designed to provide students with a framework for understanding the dynamics of producing (as a business profession) a finished creative product in the entertainment and media industries, developing a business model, and generating an income stream to repay and provide investors with a profit. Educates the student in the process of feature film and long-form television production from the initial concept of the story, through script development, to completion of the project. Covers the most important steps in the production of an independent film, a studio project, a network TV or cable show, a radio program, a Broadway production, and an advertising television commercial. Explores all the elements a producer must know, understand, and eventually become skilled with through mastery of development, including script selection, finance, budgeting, timetable development, team building, talent selection, sales, contract and union negotiation, regulations, technology, and other relevant core competencies.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 49-000 (18459)01/23/2023 – 05/08/2023 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by

MKTG-UB 49-000 (18458)01/23/2023 – 05/08/2023 Thu4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by

General Elective Undergraduate
Spring 2021 Spring 2023

The Business of Broadway (MKTG-UB 25)

This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of Broadway and live theater, as an important business enterprise within the entertainment industry. The focus is on understanding the development and application of the economics, finance, structure, implementation and staging of performances, as well as the marketing strategies and tactics for gaining audience awareness and decision to purchase. The course will examine funding, marketing, branding, product positioning and the global distribution of live theatrical entertainment. The course will cover the history, venues, vocabulary, players, business and creative structures, budget development, supplementary revenue streams, successes and failures, relationship with the movie and music industries, the important figures and support systems that make the system work, global reach, and other topics. Lecture, discussions, site visits, and project work will be included.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2021)

MKTG-UB 25-000 (10616)01/28/2021 – 05/10/2021 Mon3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by

General Elective Liberal Arts & Sciences - Electives Undergraduate
Spring 2023

Television Management: Network, Cable/Satellite (MKTG-UB 44)

This course covers the television industry, focusing on network television, cable, and satellite. It primarily surveys the American market and investigates new technology including digitization and HDTV, while providing some comparison with the international broadcast market. Students explore the organization, programming, and revenue strategies, as well as marketing innovations and competition in the newly configured broadcast landscape. Important legislation including the Telecommunications Act of 1996 are also examined. The recent volume of mergers and acquisitions in the broadcast industry are studied for their impact on the domestic entertainment landscape.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 44-000 (18447)01/23/2023 – 05/08/2023 Thu6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by

General Elective Undergraduate
Fall 2023 Spring 2023

Globalization of The Entertainment Industry (MKTG-UB 46)

Provides a framework for understanding the global expansion of media and entertainment companies. Examines the impact that the significant export growth of American leisure products and services has on the U.S economy. Analyzes the strategies of several leading entertainment and media multinational companies and the development of their entertainment businesses within the major world economic zones. International speakers, cases and readings are used in this course.

Marketing (Undergraduate)
2 credits – 14 Weeks

Sections (Fall 2023)

MKTG-UB 46-000 (22222)09/05/2023 – 12/15/2023 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Brown, Colin

MKTG-UB 46-000 (22228)09/05/2023 – 12/15/2023 Wed6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by Brown, Colin

MKTG-UB 46-000 (23357)09/05/2023 – 12/15/2023 Mon2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Maheswaran, Durairaj

Liberal Arts & Sciences - Electives Societies & the Social Sciences Undergraduate
Fall 2023 January 2021 Spring 2023

Intro to Marketing (MKTG-UB 1)

This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes (1) researching and analyzing customers, company, competition, and the marketing environment; (2) identifying and targeting attractive segments with a strategic positioning; and (3) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.

Marketing (Undergraduate)
4 credits – 2 Weeks

Sections (January 2021)

MKTG-UB 1-000 (1219)01/05/2021 – 01/21/2021 Tue,Thu9:00 AM – 4:00 PM (Morning)at Washington SquareInstructed by

General Elective Liberal Arts & Sciences - Electives Societies & the Social Sciences Undergraduate
Spring 2023

Movie Marketing (MKTG-UB 22)

This course gives students a basic understanding of key business issues relating to producing, distributing, marketing, and exploiting feature films. The course examines key aspects of the movie business, including managing a creative enterprise, deal making, acquiring rights, building a library, branding, and all aspects of effective marketing. The concepts developed in the course are applied in a group project presentation.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 22-000 (18448)01/23/2023 – 05/08/2023 Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by

MKTG-UB 22-000 (18473)01/23/2023 – 05/08/2023 Wed11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by

MKTG-UB 22-000 (18479)01/23/2023 – 05/08/2023 Mon11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by

General Elective Undergraduate
Fall 2020

Financial Information Systems (TECH-UB 50)

The financial services industry is being transformed by regulation, competition, consolidation, technology and globalization. These forces will be explored, focusing on how technology is both a driver of change as well as the vehicle for their implementation. The course focuses on payment products and financial markets, their key systems, how they evolved and where might they be going, algorithmic trading, market structure dark, liquidity and electronic markets. Straight through processing, risk management and industry consolidation and convergence will be viewed in light of current events. The course objective is to bring both the business practitioner and technologist closer together. Topics will be covered through a combination of lectures, readings, news, case studies and projects.

Computing and Data Science (Undergraduate)
3 credits – 12 Weeks

Sections (Fall 2020)

TECH-UB 50-000 (21263)09/23/2020 – 12/16/2020 Wed6:00 PM – 9:00 PM (Evening)at Washington SquareInstructed by Donefer, Bernard

IMA Electives IMA Electives (Legacy Structure - Programming & Data) Undergraduate
Spring 2023

Networks, Crowds and Markets (TECH-UB 60)

This is a course on how the social, technological, and natural worlds are connected, and how the study of networks sheds light on these connections. Topics include: social network structure and its effects on business and culture; crowdsourcing; games on graphs; the propagation through networks of information, fads and disease; small worlds, network effects, and “rich-get-richer” phenomena; the power of networks for prediction; the power of the network for web search; networks and social revolutions, and the melding of economics, machine learning, and technology into new markets, such as “prediction markets” or markets for on-line advertisements.The class will be a combination of lectures based on the textbook and guest lectures from well-known experts on these topics, primarily Stern faculty (a well-known center of excellence for research on networks, crowds, and markets).One main goal of this class is to work our way through most of the new, acclaimed textbook: Networks, Crowds, and Markets: Reasoning About a Highly Connected World, by David Easley and Jon Kleinberg. http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book.pdf The textbook readings will be complemented with classic and recent research papers.

Computing and Data Science (Undergraduate)
3 credits – 15 Weeks

Sections (Spring 2023)

TECH-UB 60-000 (19341)at Washington SquareInstructed by

IMA Electives IMA Electives (Legacy Structure - Seminar/Studies) Undergraduate
Fall 2022 Fall 2023

Sports Economics (ECON-UB 211)

This course applies microeconomic theory and econometric analysis to sports and explores some public policy issues that have arisen in the design of sports competitions. The course is divided into four main parts: the structure of sports leagues, labor market issues, college sports, and the market for sports betting.

Economics (Undergraduate)
3 credits – 14 Weeks

Sections (Fall 2023)

ECON-UB 211-000 (22435)09/05/2023 – 12/15/2023 Mon,Wed2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Bowmaker, Simon

General Elective Liberal Arts & Sciences - Electives Societies & the Social Sciences Undergraduate

Photograph New York at the Water’s Edge (ARTS-UG 1481)

Down by the water’s edge we find the color contrast delineating wet and dry to the rhythm of nature’s tidal flux. The ebb relinquishes 12 hours of waterborne mystery; the flow’s 12 hours blanket refreshes the shore’s human impositions. New York City’s 578 coastal miles inspire this photojournalist/ documentary workshop to explore ongoing changes in commercial development, political innovation and environmental climate. The gradual cleansing of New York City waterways has encouraged neighborhood communities to revive their historical, artistic, and literary traditions along shorelines once occupied by industry. Now attracting vibrant cultural activity, New York City coastal communities are again looking at the water, seeking inspiration in its beauty. Embarking on a photographic project of their design, students will develop their own personal viewpoint on society’s relationship to New York waterlines, determine their own perception (vantage point, angle, point of view, framing) and establish a unique relationship with the audience (through scale, rhythm sequence, position, color). Classes will offer technical instruction, critiques of student work, and visual analysis. Open to highly motivated students with experience in photography; digital or film cameras welcome.

Arts Workshops (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2025)

ARTS-UG 1481-000 (9602)09/02/2025 – 12/11/2025 Tue3:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Day, Jeff

Fall 2025 Undergraduate

Delicious Movement: Time Is Not Even, Space Is Not Empty (ARTS-UG 1275)

Credits: 4
Duration: 7 Weeks
Dates: Tue,Thu

Taught by NYC-based movement-based, interdisciplinary artist Eiko Otake, this course contemplates metaphorical nakedness and human and bodily experiences of time and space. Through movement study, reading, writing, and discussion the class will be a place of both collective and individual learning. Students will examine how being or becoming a mover reflects and alters each person’s relationships with challenges of the current world, with history, and with other beings. Topics of study include atomic bomb literature and Fukushima nuclear disaster. We will acknowledge how distance is malleable and how going to places is an act of choreography and self-curation. Questions we will explore include: How do various art works deal with witnessing and archiving history? How does art help humans to survive massive violence and understand other people’s experiences? How does art-making help people to deal with historical and personal trauma? How does honing one’s aesthetic contribute to constructing own thoughts and critical views? Reading, movement reviews and journal entries are required every week. Journals are graded by how they reflect homework assignments. Students will work on final projects, which would complement the syllabus. The instructor is available for individual consultation throughout the course. Students are strongly encouraged to nurture their own rigor. No previous dance training or movement study is necessary to take this course.

Arts Workshops (Undergraduate)
4 credits – 7 Weeks

General Elective Spring 2026 Undergraduate

Rites of Passage into Contemporary Art Practice (ARTS-UG 1420)

Modern art has been a balancing act between control and letting go. This course focuses on the psychological interface between the two, the “liminal” zone. We will survey modern artists’ techniques for tapping sources of creativity, including Dada collagists’ free-associations; Surrealists’ automatic writing, doodles, and “cadavres exquises”; and Abstract Expressionists’ embrace of chaos. We will engage in simple exercises: doodling, speed drawing, painting an abstract mural as a group, keeping a liminal journal, collaging, and exploring ritualistic techniques. We will follow up with discussions, take a trip to the Met to dialogue with an African oracle sculpture,and conclude the course reexamining modern art in light of the inner journey threshold drama each of us has taken during the course. Readings include van Gennep’s Rites of Passage, Chipp’s Theories of Modern Art, R.D. Laing, Federico Garcia Lorca on duende, Victor Turner on liminal, Mircea Eliade on Shamanism Techniques of Ecstasy, James Elkins on alchemy and art, and Frida Kahlo’s journal.

Arts Workshops (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2025)

ARTS-UG 1420-000 (9412)09/02/2025 – 12/11/2025 Thu2:00 PM – 4:00 PM (Early afternoon)at Washington SquareInstructed by Ruhe, Barnaby

Fall 2025 General Elective Undergraduate

The Garden of Forking Paths: Exploring the Interactive Story (ARTS-UG 1642)

Credits: 4
Duration: 15 Weeks
Dates: Thu

In Jorge Luis Borges’s 1941 short story, The Garden of Forking Paths, a character named Ts’ Ui Pen seeks to build a labyrinth in which all men will lose their way. Borges reveals that labyrinth to be a sprawling book in which all moments in time are followed by every possible subsequent moment. Multiple futures and timelines exist as one in this garden of forking paths. Fast forward to today, where we find that Ts” Ui Pen”s seemingly incomprehensible vision has come to fruition via video games and interactive fiction. Both often eschew linearity and instead offer users the opportunity to drive the story and shape their own narrative experience. “In this course, we will first explore the trajectory of interactive fiction, from its early overtures in works by Borges and Italo Calvino, forward through Agusto Boal”s Forum Theatre, early computer text adventures, Choose Your Own Adventure books, non-linear film, and into the various digital interactive fictions of today, such as hypertext literature, adventure games, and visual novels. “From there, students will embark on their own adventure through interactive creative writing. The journey will begin with students taking apart and diagraming existing interactive works, and using digital tools to craft and share their own short interactive scenes and dialogs. We will confront the challenges and limitations of writing interactive story and establish some key critical theories governing non-linearity. The course will culminate in students designing and writing a complete short work of interactive fiction in a medium of their choice.

Arts Workshops (Undergraduate)
4 credits – 15 Weeks

IMA Electives IMA Electives (Legacy Structure - Media & Entertainment) Spring 2026 Undergraduate

Future Reality: Trends and Impact of New Media (ARTS-UG 1643)

Credits: 4
Duration: 15 Weeks
Dates: Fri

Augmented reality (AR), Virtual Reality (VR), “AI (Artificial Intelligence and Machine Learning) art, projection mapped art, NFT art, as well as other types of digital artworks, have come to be an integral part of new media culture. The genesis of and their relevance to new media are cultural imperatives to study and analyze — from a creative, historical, psychological, philosophical, marketing, and technological perspective. Many artists (painters, photographers, sculptors, filmmakers, animators, and writers), scientists, and technologists at NYU, as well as nearby VR World, Artechouse, and Hall des Lumières , and other NYC organizations are central to producing realistic and immersive three-dimensional environments ” AR, VR and projection mapped (360 digital imagery) worlds. Through lectures, group discussions, GoogleDoc reports, field trips to museums and new media organizations, and workshops specific to new media innovations and applications, students will gain a framework to understand the importance of these evolving technologies and their impact on the arts, ecology (sustainability initiatives), social justice, and behavioral science. Students from varying creative and technical backgrounds will participate in the development of new media art projects, intended to be showcased at the Gallatin Arts Festival. They will be introduced to and encouraged to take advantage of NYU”s LaGuardia Studio, LaGuardia Co-op, and LinkedIn Learning instructional tutorials, as well as using their own resources to aid in developing their new media projects.

Arts Workshops (Undergraduate)
4 credits – 15 Weeks

IMA Electives IMA Electives (Legacy Structure - Media & Entertainment) Spring 2026 Undergraduate

History of Animation (FMTV-UT 1144)

Offered in the fall semester only. A chronological survey of the art and commerce of the animated film internationally over the last 100 years. Designed to expand students’ awareness of the origins of a significant 20th-century art form and to acquaint them with a wide variety of practical techniques and styles, from pre-film influences to computer-generated images; from “Golden Age” studio cartoon factories to today’s independent avant-garde animator-filmmakers. Designed to expand student aesthetic sensibilities and sharpen critical perceptions about this unique genre. This course allocates as History & Criticism for Film & TV majors. COURSE SUBJECT TO DEPARTMENTAL FEES. Non-majors must process a “Permission Notice for Non-Majors” form to register for the course (subject to availability).

Undergraduate

Class #
Section #
Meets

Class #: 16716
Section #: 001
Meets: R 6:20-9p

Expressive Culture Fall 2025 Fall 2026 General Elective Liberal Arts & Sciences - Electives Undergraduate

Internet Design (FMTV-UT 1123)

This course introduces the essentials of web design and production, emphasizing the integration of AI tools like ChatGPT to enhance learning and creativity. Students will build a solid foundation in HTML and CSS, learn to optimize graphics, design layouts, and develop the technical skills needed to launch their own websites. The class explores using social media platforms like YouTube, Vimeo, and Instagram as promotional tools while incorporating AI to brainstorm design concepts, troubleshoot code, and refine messaging. We focus on the Internet as a promotion and distribution medium for the independent artist and filmmaker. A consistent and integrated communication strategy across digital channels is emphasized to prepare students for the demands of modern media. To deepen their learning experience, students will actively use ChatGPT to support various aspects of the curriculum. This includes generating creative ideas, drafting content, and exploring coding solutions. AI will also assist in tasks like creating compelling website copy, optimizing branding strategies, and scripting social media posts. By weaving AI into their workflow, students not only master essential web design skills but also gain hands-on experience with tools shaping the future of digital media.

Undergraduate

Class #
Section #
Meets

Class #: 2453
Section #: 001
Meets: TR 6-9:15p


Class #: 2457
Section #: 060
Meets: TR 6-9:15p

Fall 2025 Fall 2026 IMA Electives IMA Electives (Legacy Structure - Art & Design) Spring 2026 Summer 2025 Summer 2026 Undergraduate
Spring 2023

Photography I for Non-Majors (ART-UE 301)

Introduction to the use of photography as a medium of documentation and expression. Assignments and critiques enhance the development of individual work while developing photographic skills and techniques. Students provide their own cameras. Enlargers and photographic chemicals are provided in class.

Studio Art (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2023)

ART-UE 301-000 (11411)at Washington SquareInstructed by

ART-UE 301-000 (11412)at Washington SquareInstructed by

ART-UE 301-000 (12495)at Washington SquareInstructed by

General Elective Undergraduate

Advanced Topics in Music Technology: Multichannel Media Installation and Performance (MPATE-UE 1633)

Credits: 3
Duration: 15 Weeks
Dates: Tue

Multichannel Media Installation & Performance is a course designed for composers & artists who want to work in a performance or installation context with immersive sound & image technology. The course focuses on software & hardware workflows for the creative applications of multi-channel sound & immersive video for the creation of fixed, generative, reactive, performance-based, & interactive systems that can be experienced in a gallery context or a live performance. Students will develop a semester-length project to use scale & immersion to creative effect. The course will feature regular creative critique as well as an overview of relevant interaction design strategies for creating interactive spaces using sensors & cameras.

Music Technology (Undergraduate)
3 credits – 15 Weeks

IMA Electives IMA Electives (Legacy Structure - Media & Entertainment) Spring 2026 Undergraduate