>
>>
>> Intern Position: JWT Communications Planning Department
>>
>> Intern Position in JWT “Architects & Activists” Group is
>> responsible for communications planning, activation and
>> measurement/metrics for a number of major clients, including
>> Johnson & Johnson Brands (Zyrtec, Sudafed, Benadryl, Pepcid,
>> Imodium), Microsoft (People Ready Business Solutions), JetBlue,
>> and Cadbury (Trident, Stride, Halls).
>>
>> Primary responsibilities include:
>>
>> Assist group in using client, third party and primary research
>> sources to research basic category/business issues as well as
>> customer insights (e.g., demographics, media/social media &
>> activity behaviors, shopping behaviors).
>> Assist team in developing strategic approach to total
>> communications planning, as well as tactical marketing
>> communications ideas based on business and consumer insights.
>> Tactical ideation will be across the spectrum of marketing
>> channels (e.g., advertising, media, consumer promo, retail POP,
>> PR, experiential, social media, etc.)
>> Assist with presentation writing and design
>> Assist with ongoing results tracking and metrics
>>
>>
>> Applicant Requirements:
>>
>> College student entering senior year
>> Major/Minor in marketing or marketing-related area, and/or
>> previous experience or internship in some form of marketing
>> communications
>>
>> Position dates: June 8th – August 14th
>>
>> Salary: $350/week
>>
>> Please send resumes to: jwt.internship@jwt.com with ‘Communication
>> Planning Intern’ in subject line. Also, include a cover letter
>> stating how your background/experience is a fit for this position.
>>
>> Application Deadline: May 1st
>>
>>
>
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