Project: Tisch School of the Arts – Dean Campbell email creative
Assignment: To develop a creative platform/direction for a series of emails commemorating the retirement of Dean Campbell. Email headers and creative should showcase the design talent and capability of the Tisch ITP program.
Audience: TSOA Alumni
Objective:
•Creatively commemorate the legacy of Dean Campbell and her years of service to TSOA
•Encourage giving in honor of Dean Campbell
•Illicit nostalgia for TSOA and NYU
Voice and Tone:
Commemorative, dynamic, engaging, encouraging (to give)
Look and Feel:
Congratulatory, commemorative, indicative of ITP skill set
SINGLE TAKE-AWAY: Make a gift in honor of Dean Campbell!
Creative Mandatories:
Please see email MIDORI for example creative
Please provide 2 concepts for review
Creative should include mobile-friendly buttons for easy click through as well as coordinating icons to indicate other methods of giving (phone , mail)
NYU to provide copy
CTA hierarchy:
1. Online
2. Email –
3. Call
Timing –
• First round of concepts – 3/17
• Concept feedback due – 3/20
• Round 2 due – 3/26
• Round 2 feedback due – 3/31
• Round 3 due – 4/3
• Round 3 feedback due – 4/7
• Final round due – 4/10
Please use i-stock for photographs (please provide image cost and details prior to purchase).
Please provide quote for services including hours estimate
Contact: Adrienne Brown, Assistant Director, NYU Annual Fund,
