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[JOB] TSOA email design for Dean Campbell campaign

Project: Tisch School of the Arts – Dean Campbell email creative

Assignment: To develop a creative platform/direction for a series of emails commemorating the retirement of Dean Campbell. Email headers and creative should showcase the design talent and capability of the Tisch ITP program.

Audience: TSOA Alumni

•Creatively commemorate the legacy of Dean Campbell and her years of service to TSOA
•Encourage giving in honor of Dean Campbell
•Illicit nostalgia for TSOA and NYU

Voice and Tone:
Commemorative, dynamic, engaging, encouraging (to give)

Look and Feel:
Congratulatory, commemorative, indicative of ITP skill set

SINGLE TAKE-AWAY: Make a gift in honor of Dean Campbell!

Creative Mandatories:
Please see email MIDORI for example creative
Please provide 2 concepts for review
Creative should include mobile-friendly buttons for easy click through as well as coordinating icons to indicate other methods of giving (phone , mail)
NYU to provide copy
CTA hierarchy:
1. Online
2. Email –
3. Call

Timing –
• First round of concepts – 3/17
• Concept feedback due – 3/20
• Round 2 due – 3/26
• Round 2 feedback due – 3/31
• Round 3 due – 4/3
• Round 3 feedback due – 4/7
• Final round due – 4/10

Please use i-stock for photographs (please provide image cost and details prior to purchase).

Please provide quote for services including hours estimate

Contact: Adrienne Brown, Assistant Director, NYU Annual Fund,