TITLE: Digital Marketing Intern
Looking to intern at a company on the cutting edge of technology that is leveraging the latest innovations in B2B marketing? OpTier, headquartered in New York, is the leader in APM and Big Data Analytics, analyzing billions of business transactions per day. With transactions in its DNA, OpTier has given the market an award-winning Application Performance Management solution, an industry-leading Big Data Analytics platform, and creates contextual big data that drives transformational initiatives like business impact analysis, CIO prioritization, data center consolidation and virtual and cloud migrations. This actionable intelligence provides global 1000 customers such as Deutsche Bank, Frontier Communications, Morgan Stanley and O2, insights that drive business growth, operational productivity and customer satisfaction.
As an agile and innovative startup we are proud to say that each employee contributes directly to our continuous success and growth. We have the best group of people here and we want you to feel proud to being a member of this great team. Our digital marketing intern will be a key member of a team of B2B marketers looking to leverage the most sophisticated methods possible to increase leads and the company’s profile. The intern will help develop and manage our blog, social media, video, collateral web site, SEO, pay-per click and other web 3.0 strategies.
RESPONSIBILITIES:
• Research, analyze, and monitor social media channels for relevant opportunities for brand interaction opportunities, customer questions, trends, issues
• Assist in daily posting of blog and content to B2B web site
• Conduct research for blog authors
• Manage industry blog editorial calendar
•Assist in lead nurturing programs (e-mail marketing, collateral management, etc)
•Research paid search keywords on Google, Yahoo & Bing.
•Research, analyze, and monitor keywords, titles, descriptions, and landing page URLs to maximize search optimization and lead generation results.
•Organize reports and analytics across entire digital strategy (social media, web site, lead generation program)
•Maintain and investigate new internet, web-based or social media technology and enhancements to increase lead generation, brand awareness and improve the overall customer
•Perform competitive analysis of other B2B software companies digital strategies
REQUIRED BACKGROUND / EXPERIENCE
• Junior or Senior in a Bachelor’s Degree Program related to Business or Marketing
• Able to complete a minimum of 20 non-paid internship hours per week ( a must)
• A solid grasp of current web technologies for marketing including social networking, pay-per-click, email blasts, and SEO
• Experience utilizing social networking sites
• Ability to conduct research and write outlines.
• Knowledge of basic HTMLand WordPress will be a strong plus
• Strong computer skills including MS Office and Internet Navigation
• Strong communication, writing and analytical skills
Diego Lomanto <diego.lomanto@optier.com>
