Hello, and thank you for your interest in the the Writer/Producer role on our team. Here’s a link to the job description and application: http://on.nyc.gov/2aWQlco
Here’s some additional info on who we are and what we do…
Our mission is to make, then share things that:
- add value to New Yorkers’ lives,
- encourage engagement, and
- illuminate the story of how the de Blasio administration’s policies affect everyday people
Accounts we manage:
Twitter:
- @NYCGov
- @NYCMayorsOffice
- @BilldeBlasio
- @Chirlane
- @NYCGob (Spanish)
- @NYCMayoralPhoto
Facebook:
- NYC Gov’t
- NYC Gob (Spanish)
- Bill de Blasio
- Chirlane McCray
Instagram:
- NYC Gov’t
- NYC Mayors Office
- Bill de Blasio
- Chirlane McCray
Also, email campaigns.
Notable successes, to date:
In addition to a material alteration in the audience growth trend (more followers joining at a faster clip) and working to shift legacy systems to think digitally, we’ve generated victories like these (and many, many more!) This list shows the scope of subjects covered and the power of social media’s ability to reach and affect large numbers of New Yorkers in an instant – from progressive legislation, emergency alerts, to national political issues:
- Zadroga Advocacy Project: Portraits of 9/11heroes suffering illness: https://www.facebook.com/mayordeblasio/posts/10153676698446166 Note that this: Made front page of NYDN.
- Syrian Refugee Project: Photo essay showing Brooklyn-based Syrian refugee family generated massive pickup as Mayor’s retort to “ban refugee” rhetoric in late 2015: https://www.facebook.com/mayordeblasio/photos/?tab=album&album_id=10153662818951166
- Feminine Hygiene Legislation – Series of posts of popular GIFs shared well, spreading Mayor’s message. https://www.facebook.com/mayordeblasio/posts/10154160303791166 + https://twitter.com/BilldeBlasio/status/753316594198122496
- Transgender Bathroom Protections: Graphic designed to be shareable shares well and spreads Mayor’s message of protection for transgender community: https://www.facebook.com/mayordeblasio/posts/1015386377724116
- Fun with Broadway – “B’way Emergency Alert System” graphic showed Mayor’s knowledge of and appreciation for Broadway community on day of his visit to Ham4Ham : https://twitter.com/BilldeBlasio/status/717732939820351488
- Trucker Dukes story – feel good story of great job by FDNY to honor and support young cancer victim https://www.facebook.com/nycgov/posts/109181649754533
- Amplifying, applauding efforts in Congress to fix gun laws: https://twitter.com/BilldeBlasio/status/743139249218854912
- Mourning communal loss (Tribe) https://twitter.com/NYCMayorsOffice/status/712664059942932480 (Bowie) https://twitter.com/NYCMayorsOffice/status/689931333993394176
- We organized a popup tribute to Ali on the night of his death: https://www.facebook.com/nycgov/posts/1093860540674260 + https://twitter.com/BilldeBlasio/status/739100551863009280 + https://twitter.com/NYCMayorsOffice/status/740242047672684545
- Public safety information delivery – Hurricane, blizzard, fire
- Using Pokemon Go sensation to share positive crime statistic news – https://twitter.com/BilldeBlasio/status/752646855234912260 also doing it while trolling the Post: https://twitter.com/BilldeBlasio/status/639250899802693632
- We share posts in which we appreciate the unique greatness of NYC. Things like Manhattanhenge: https://twitter.com/NYCMayorsOffice/status/752666332924153856
- Facebook Live Events – We harness existing City Hall resources to create original programming which is very popular: Stanford Rape Letter reading, Pride parade, Orlando tribute, Fleet Week, NYPD transition announcement and more.
– Rob
Rob Bennett
Director
Creative Communications
Office of the Mayor | City of New York
