BobVila.com Marketing & Business Development Internship
May – August 2012
Position Description
BobVila.com is looking for a summer intern to assist it with marketing and business development
projects. With a digital footprint of 2 Million online visitors and social media followers, the online
home of the most trusted name in home improvement is poised for rapid growth. The internship is a
terrific opportunity to exercise social media expertise and sales savvy to have significant impact on this
prominent brand. The position is a full-time role during May – August 2012 in New York City and may
continue into the Fall. This internship is a paid position reporting to the General Manager, BobVila.com.
Projects include:
• Social media and link building – Post content on social media outlets and monitor online
conversations about Bob Vila to increase traffic to the site; post links to BobVila.com on other
relevant websites to enhance SEO
• Business development – identify and initiate deals with potential content and distribution partners
• Custom marketing solutions proposals – write sales presentations to advertisers describing
BobVila.com custom marketing programs.
• Digital Toolkit – build pipeline of sales prospects for BobVila.com’s Digital Toolkit offering through
outreach to relevant product companies in home improvement
• Competitive research – follow product companies (e.g., home improvement retailers, kitchen/bath
manufacturers) and synthesize their key strategies to informs sales presentations
Applicants should possess:
• Excellent writing skills
• Comfort with networking and reaching out to new contacts
• Keen organizational abilities and attention to detail
• Facility with online research
• Interest in home improvement category
Contact
Gretchen Grant
General Manager
BobVila.com
460 Park Avenue South, 4th Floor
NYC, NY 10016