Social Media Strategy (MKTG-UB 45)

The course covers marketing, advertising, and communications strategies in the new media landscape where traditional media (e.g., television, print) and the online social media (i.e., Web 2.0; e.g., online social networks, user-generated content, blogs, forums) co-exist. Students are expected to have knowledge about the fundamentals of traditional advertising methods and strategies. With this background knowledge, the primary focus of the course is on understanding social media, developing social media marketing strategies, and tracking their effectiveness. This course does not look at more tactical aspects of advertising/communications such as creative, message management, and publicity.

Marketing (Undergraduate)
2 credits – 6 Weeks

Sections (Spring 2021)


MKTG-UB 45-000 (10761)02/03/2021 – 03/17/2021 Wed6:00 PM – 9:00 PM (Evening)at Washington SquareInstructed by

The Future of the Music Streaming Economy (REMU-UT 1231)

On demand music streaming caused a major paradigm shift in the music industry and its monetization. The Nordic countries have since the beginning been at the forefront of this technological trend and has been a testing ground over the past ten years with services like Spotify, Apple Music and Tidal. In 2023, the third year of Covid, the US recorded music industry generated USD $15.9 billions. Streaming music made up 84% of total American record industry’s revenue to a record high $13,3 billions. All major formats of music grew versus the prior year with the exception of digital downloads. On a global scale the digital music market has continuously expanded since 2008. And new market places develops fast. The average time spent listening to music each week has grown from 20.1 hours per fan in 2022 to 20.7 hours in 2023. 32% of that listening is on audio streaming services and 31% on video streaming services. The list of the most streamed artist in the world 2023 was led by superstar Taylor Swift followed by Drake. The world is streaming and the future looks both interesting and bright. We love music! It is still quite a young technology and for the users and creators a new experience. There is still little dedicated research and that gives way to a lot of strong opinions and views. Through this course we will closely follow the discourse that goes on outside academia and tap into ongoing research and exiting developments. Over the years streaming has been a hot topic in the music and mainstream media with high profiled artists such as Taylor Swift, Thom Yorke, The Black Keys, David Byrne and many others speaking out against the payout of streaming services like Spotify, Apple Music, Deezer, Pandora and Tidal. And with new ways to distribute money from the DSPs its looks like 2024 will be anything but boring. Through this course you will be guided through the history of streaming and the technology that made it possible. You will be introduced to the storefronts of online music made possible by this technology, and we will investigate how the digital marketplace can streamline both sales and marketing. Beyond exploring the effects of the technology on music and media startups, we will explore how artist development and career growth has been effected. Streaming offers exciting new opportunities and challenges when marketing and promoting music online, and you will learn specific techniques and tools to maximize your visibility, help you connect with fans and increase the chances to be discovered. You will master the techniques of the online streaming marketplace and working technology through “launching” your own release through The Orchard. This course will give you the wider historical context of the streaming economy and give you a broader understanding of this rapidly changing landscape. During this course, the students will meet guests with great knowledge and up-to-date insight on different topics.

Undergraduate

Topics in Conversational Chinese (EAST-UA 207)

This is a 2-credit repeatable course designed for students who have completed Intermediate Chinese II or equivalent, and wish to get additional opportunities to further expand their vocabulary and grammatical knowledge with a focus on strengthening their conversational skills and/or get more chance to practice speaking outside of their regular Advanced Chinese I/II classes. Students will perform in various conversational tasks, such as presenting, discussing, debating, etc. and improve the description and narration skills that the advanced level learners are expected to have. Students will engage in conversation in a clearly participatory manner in order to communicate information on autobiographical topics, as well as topics of community, national, or international interest.

East Asian Studies (Undergraduate)
2 credits – 14 Weeks

Sections (Fall 2023)


EAST-UA 207-000 (9264)09/05/2023 – 12/15/2023 Tue4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Hou, Xiaohong


EAST-UA 207-000 (9265)at Washington SquareInstructed by


EAST-UA 207-000 (24496)09/05/2023 – 12/15/2023 Tue4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Hou, Xiaohong

Topics in East Asian Studies (EAST-UA 302)

This course is designed for students whose levels of Japanese are EAST-UA 248 and EAST-UA 249. The overall goal of this course is to help students build reading speed, reading fluency, and vocabularies and expressions through experiencing the pleasure of reading in Japanese. The focus of the class will be individual reading activity and consultations with the instructor.

East Asian Studies (Undergraduate)
2 credits – 14 Weeks

Sections (Fall 2023)


EAST-UA 302-000 (19326)09/05/2023 – 12/15/2023 Mon12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Liu, Catherine


EAST-UA 302-000 (19327)at Washington SquareInstructed by

Writing with AI: Philosophy and Practice (INTM-SHU 142)

In this class, we will use AI as a writing and editing tool and study the history and philosophy of augmented and automated writing. Through a combination of lectures and hands-on workshops, we will explore the theoretical aspects of AI and writing with case studies and examples, as well as experiment with different AI tools and techniques. Prerequisite: None.

Interactive Media Arts (Undergraduate)
2 credits – 8 Weeks

Sections (Spring 2024)


INTM-SHU 142-000 (19975)03/18/2024 – 05/10/2024 Thu9:00 AM – 12:00 AM (Morning)at ShanghaiInstructed by Konior, Bogna

Human Development I (APSY-UE 20)

Introduction to research and theory of human development across the life span. Seminal theories & basic research of individual growth & development are analyzed & critiqued. Emphasis is on the range in human development with discussion of normative & non-normative development. Emphasis is also placed on the importance of understanding the influence of normative & non-normative contexts of development, including the impact of culture, heritage, socioeconomic level, personal health, & safety. Relations between home, school, & community and their impact on development are also explored via readings, lectures, discussions, & weekly observations in the field. Interrogation of implicit folk theories as a foundation for exploration of formal knowledge of human development.

Applied Psychology (Undergraduate)
2 credits – 7 Weeks

Sections (Fall 2023)


APSY-UE 20-000 (11334)09/05/2023 – 10/24/2023 Mon,Wed11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Hogan, Frances


APSY-UE 20-000 (11789)09/05/2023 – 10/24/2023 Tue,Thu3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Copeland, Cynthia


APSY-UE 20-000 (11405)09/05/2023 – 10/24/2023 Tue,Thu9:00 AM – 10:00 AM (Morning)at OnlineInstructed by Hogan, Frances


APSY-UE 20-000 (21980)09/05/2023 – 10/24/2023 Mon,Wed9:00 AM – 10:00 AM (Morning)at OnlineInstructed by Strom, Carolyn

On Permanence: The Lifecycle of Art in Digital Works (ITPG-GT 3045)

“What does it mean to make something that lasts? In this 7-week studio, we will attempt to understand the collective hallucination that is the Internet, while rationalizing the intersection of permanence, mutation, utility and ownership in creative digital work. To support this investigation, we will: – Use hands-on workshops to understand and build various forms of generating digital art – Consider the implications of storage and longevity – Have a working knowledge of marketplace capabilities, and their influence on the art that they contain – Expand on our understanding of verifiable ownership, blockchain and otherwise, and how it can have impact beyond the digital landscape Through this class, you will develop work that considers time as a critical axis, be it the longevity of the outcome, or the impermanence of the idea. Work may live on the blockchain, utilize generative ai frameworks, or manifest as a performance in a snowstorm.”

Interactive Telecommunications (Graduate)
2 credits – 6 Weeks

Sections (Spring 2025)


ITPG-GT 3045-000 (12292)01/24/2025 – 03/07/2025 Fri9:00 AM – 12:00 AM (Morning)at Brooklyn CampusInstructed by

New Portraits (ITPG-GT 3042)

Credits: 2
Duration: 6 Weeks
Dates: Thu

“””Portraiture stands apart from other genres of art as it marks the intersection between portrait, biography, and history. They are more than artworks; when people look at portraits, they think they are encountering that person,”””” says Alison Smith, chief curator at the National Portrait Gallery in London. For thousands of years, artists have used cutting-edge tools and resources to create portraiture, giving viewers a glimpse into the subject’s life. A successful portrait embraces technology to bring the viewer closer to the subject but is not overshadowed by it. In this course, we will delve into portraiture through the lens of volumetric capture using the Depth Kit system. Through hands-on assignments, students will learn the entire pipeline of volumetric capture, from configuring the system to capturing our subjects and final output. Simultaneously, we will focus on fundamental aspects of portraiture, such as lighting, storytelling, production techniques, and historical foundations. The course will explain the techniques and considerations involved in creating volumetric portraits. We will explore various approaches to capturing subjects, employing advanced technologies to record their presence in 3D. Students will gain proficiency in the Depth Kit system to produce high-quality volumetric portraits that can be integrated into different mediums, including game engines, augmented reality (AR), or traditional 2D outputs.”

Interactive Telecommunications (Graduate)
2 credits – 6 Weeks

Live! (ITPG-GT 3004)

This course focuses on designing, developing and delivering multimedia live performances via a virtual platform. The class will have an emphasis on experimenting with different possibilities of virtual performances, pushing the boundaries of the performative medium, and using emerging technologies to create experiences that allow for the unfolding of engaging narratives, and/or generate compelling visuals in real time. We will look at various examples of both online and offline performances, explore how we can apply the technologies we have learned to design performative systems, and discuss methods we can use to make our performances more engaging. Students will practice quickly coming up with ideas and performing in class. A few weeks into the course, students will propose final project ideas and then develop the performances in the following weeks with support from the instructor. The class will culminate in a virtual event featuring solo and/or group performances by the students.

Interactive Telecommunications (Graduate)
2 credits – 6 Weeks

Sections (Spring 2025)


ITPG-GT 3004-000 (11430)01/22/2025 – 03/05/2025 Wed6:00 PM – 8:00 PM (Evening)at Brooklyn CampusInstructed by Wang, Carrie

Surveillance in the Simulation (ITPG-GT 3037)

Credits: 2
Duration: 6 Weeks
Dates: Fri

“Surveillance is the most successful business model in cyberspace, maybe the most successful business model anywhere in history. But the internet is changing. New regulations, new technologies, new consumer preferences, new ways of making money, a new generation of technologists promising change. Will surveillance capitalism continue to be the dominant modality in the online world of the future? And if not, what would replace it? In this class we’ll examine the contemporary state of the surveillance industry and the technical infrastructures that underpin it, such as cookies, requests, and browser fingerprinting. And then look to the promised technologies of the future, from the cryptographic web3.0 to the metaverse to our own hypothesized models for the future of digital existence.”

Interactive Telecommunications (Graduate)
2 credits – 6 Weeks

Photography through the Lens of Magnum (IDSEM-UG 2930)

Learn the history of some of the most widely known works of journalistic and documentary photography over the last seventy years through the lens of a globally preeminent photo collective, Magnum Agency. Photographers at this collective have created iconic documentary images and helped define the field of photojournalism as we know it today, setting an influential tone for style and content. Students will examine this in a variety of topics, including the documentation of war, social justice concerns, women’s issues, and sex work. Along the way, students study the business model of this agency to grasp how its differences, from other photographic enterprises, influence the work produced. We use this agency as a lens through which to address a recent history of photography, the trajectory of visual journalism, and the place of advocacy in documentary photography. We also ask critical questions of this visual documentation, assessing power imbalances, ethical complications, and more. Our studies take us through time and around the world via the medium of photography. Specific photographers we may explore include: Robert Capa, Susan Meiselas, Jonas Bendiksen, Nanna Heitmann, Bieke Depoorter, and Eli Reed. Readings include theory, journalistic accounts, history, and other critical literature. Naturally, we spend a lot of time looking at photos, and may have the opportunity to meet some of these photographers. Students visit NYC galleries, write academic papers, and produce a photo project.

Interdisciplinary Seminars (Undergraduate)
2 credits – 7 Weeks

Sections (Fall 2025)


IDSEM-UG 2930-000 (9720)09/02/2025 – 10/21/2025 Wed2:00 PM – 4:00 PM (Early afternoon)at Washington SquareInstructed by Walsh, Lauren

Senior Honors in Media Culture/Communication (MCC-UE 1210)

Seminar for students who have been approved by the department to pursue honors in the major. Extended primary research in Communication Studies, focusing on the development and sharing of individual research projects. Students will enroll concurrently in two points of independent study under the director of a faculty honors sponsor, as outlined in departmental guidelines.

Media, Culture & Communication (Undergraduate)
2 credits – 14 Weeks

Sections (Fall 2025)


MCC-UE 1210-000 (8057)09/02/2025 – 12/11/2025 Mon3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Ali, Isra

Journalism Ideas & Practice (JOUR-UA 25)

This intensive, once-a-week course is designed for students with a serious interest in writing about movies for print and digital media. Students practice various forms of film journalism while developing a deeper understanding of the art form through screenings and close readings of works by Brooks Barnes, Pauline Kael, Peter Bogdanovich, Ellen Willis, James Baldwin and Francois Truffaut. Planned class trips include a major film festival and a tour of the Criterion Collection, a film company specializing in art-house cinema. In addition to discussing individual films and film movements, we will cover essential journalism skills, with guest speakers offering guidance on specific topics like reporting and interviewing techniques. Classwork will include writing exercises, presentations and workshops. By the end of the course, students will have raised their cinema I.Q. and written a variety of film articles that inform and engage.

Journalism (Undergraduate)
2 credits – 14 Weeks

Entertainment Law (MULT-UB 48)

This two-credit course is about key legal aspects of the entertainment industry. Entertainment law is not a separate legal discipline. There is really no such thing as entertainment law. Instead, it lies at the intersection of several areas of law and applies those disciplines to the diverse entertainment industry of products and services. The course will involve a foundational coverage of the following areas: contract, advertising, protection of ideas by contract, copyright and trademark (including the concepts of parody and fair use), rights of publicity and privacy, defamation, and artist representation. This course should prepare you to analyze a wide variety of entertainment law issues at a general level. Entertainment law does not tend towards an orderly system because it lacks overriding organizational principles that would tie together its myriad facets. As such, this course will appear to lack a logical outline in its progression and instead, will examine this corner of law in separate pieces, which will cover doctrine, analytical problem-solving, practical skills related to law (e.g., analytical writing, reasoning skills, argument structure, etc.), and the particular contexts in which issues arise in the entertainment industry. Dealing with more narrow topics, such as constitutional concerns or union representation, or obtaining a much deeper knowledge of specific topics discussed in class, will require additional, specialized study. This class also helps students further develop their reasoning, communication, and listening skills.

Multidisciplinary (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2021)


MULT-UB 48-000 (10639)01/28/2021 – 05/10/2021 Thu2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by


MULT-UB 48-000 (10725)01/28/2021 – 05/10/2021 Thu3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by

Introduction to Mechanical Engineering (ME-UY 1012)

Credits: 2
Duration: 15 Weeks
Dates: Tue

This course introduces students to the range of mechanical engineering and emphasizes the basic principles and devices for storing and using energy, directing motion and satisfying needs. Case studies look at design issues and related ethical and professional practice issues. Emphasis is on a mindset of exploration. Engineering standards and standard parts. Teams work on and present two design challenges. | Prerequisite: Only first-year students are permitted to enroll in this course.

Mechanical Engineering (Undergraduate)
2 credits – 15 Weeks