Amika www.loveamika.com a luxury beauty company is looking for a creative strategist for their Digital brand building and marketing efforts.
Will be responsible along with other team members for the strategic direction, development, program execution of the Marketing, Digital Strategy, Social Networking and Public Relations programs for a high end beauty company. Will be involved in managing and checking in with an outside PR agency. Must understand and apply knowledge of media landscape and marketplace trends. Must be an entrepreneurial high performer with exceptional written and verbal communications skills. Needs to be an authoritative voice and a resident expert for Marketing and Social Media for the company.
Online Strategy: Manage, develop and oversee Online Marketing initiatives. Oversee the creation of innovated and engaging content for the brand’s digital expressions including multimedia and copy. Set social media goals and work with the Marketing Coordinator to achieve these goals. Identify and evaluate new online marketing vendors, recommend the appropriate investment levels and manage the budget. Ensure that new products, promotions, pricing changes, creative updates are launches via the websites and social media channels. Manage email database and develop a plan for weekly content, oversee the creation of the content and send email blasts.
Job Responsibilities
Marketing Strategy & Execution: Serve as the communications strategist and steward. Develop and maintain an understanding of the media community, primarily new and emerging media vehicles. Lead development of media strategies and plans; work with Brand teams to deliver outstanding and innovative brand PR and Marketing programs that maximize brand exposure, strengthen brand equity and align with the brand marketing objectives and strategies.
PR Coordination: Work with PR Company to seek placement of product in trade magazines and beauty magazines. Keep them abreast of new products in the pipeline and strategize launches. Coordinate and participate in PR events. Edit press releases and ensure messaging and impact is clear, educational and impactful.
Key Requirements:
• College Degree
• 5 years of Digital Strategy, Marketing, or PR experience, preferably in either beauty or fashion
• Proven ability to multitask and manage complexity
• Must have strong leadership ability and experience in managing and developing people
• Online marketing and social media expertise. Must be fluent in Social Networks and Social Network marketing
• Responsibility for a product launch highly desired
• Experience managing and coordinating events
• Experience with fashion week a plus
• Best-in-class written and verbal communications skills are critical
• Experience at a PR agency a plus
Email morgan@loveamika.com with your resume!
