Contact: Steven Mann
Talent Acquisition TEAM
105 Corporate Center Blvd
Greensboro, NC 27408
Office: (336)-424-4566| Fax: (336)-424-7689
CONFIDENTIAL SEARCH
Director – Digital Commerce Program
VF Services – GBT
Reports to: Senior Director, Direct to Consumer Retail Solutions
Direct Reports: 5
Senior Project Manager (2)
Project Manager (2)
Project Analyst (1)
Key Contacts:
Senior Management throughout VF; Coalition digital leadership; DTC Council members;
3 rd party business partners; outside vendors and consultants
Job Summary:
Lead the design and deployment of VF’s Digital platform in the US, EMEA, and Asia, as
a key enabler of VF’s growth strategy. The incumbent will collaborate with internal and
external teams to execute on time, on budget, mission-critical projects across multiple
brands and multiple regions.
Key Responsibilities:
Lead a team focused on the expansion of VF’s Digital Platform.
Drive transformational change, combined with development and effective
execution of technology strategy, in a highly competitive global marketplace,
Work alongside talented, passionate and innovative professionals in VF’s Global
Business Technology organization, to drive digital commerce strategy and
transform the technology landscape that will enable the future for VF’s Direct to
Consumer Business.
Identify and realize business opportunities that deliver substantial increases in
profitability, performance, and innovation.
Gain alignment and support throughout the organization for the Digital Roadmap
and continuously evolving digital strategy
Work with cross functional teams across the company to make sure all parties
understand the initiatives and what implications the project may have to their
team
Accountable for the products produced by the team, using analysis to measure the
results of all site launches to quantify the business benefit/impact, and identify
further business opportunities.
Provide team leadership to inspire, develop and coach team members to enable
professional growth opportunities and succession planning.
Experience:
Minimum of 10 years’ experience within the E-commerce and digital space.
BA/BS degree
Proven program and project management success
Experience in an online retail environment (direct to consumer) preferably
apparel, or other consumer focused technology products
Experience in working within a global, matrix organization collaborating with
business stakeholders, technology, and other cross-functional teams.
Experience with the Agile development process preferred
Retail, E-Commerce, Mobile, and Omni channel retail experience preferred
Entrepreneurial, out-of- the-box thinker who is intellectually curious with a strong
work ethic
Proven thought leader, highly strategic process expert who partners closely with
key stakeholders across the business and IT to define the vision, identify new
feature sets and technologies and develop plans and approaches to achieve
strategic goals.
Seasoned leader with a passion for solving consumer problems interwoven with
deep operational complexity.
Strong background in E-Commerce technology with clear understanding of how it
can be used to make a positive business impact and make ongoing
recommendations to drive business growth.
Skills:
Ability to partner effectively in a highly matrixed organization
Exceptional relationship building, collaboration and influencing skills
Strong analytical and quantitative skills, including the ability to link product
design and features to strategic objectives and use hard data and metrics to back
up assumptions and recommendations
Ability to source and consume internal and external data sources, drive
quantitative and qualitative user research, and identify insights and opportunities
that drive VF’s leadership in digital commerce.
Ability to develop executive level communication and facilitate understanding
and alignment at the upper levels of the organization.
Ability to effectively translate business strategies into technology strategies and
specifications that deliver against our core consumer value propositions and our
company’s strategic and financial goals.
Ability to identify new opportunities and develop business case/ROI for projects,
including analysis of digital market trends, technology trends, and justifying
initiatives and expenditures.
Ability to establish key metrics required to deliver and ensure timely and accurate
implementations that result in a best-in- class digital experience
Additional Skills:
ecommerce Operations
Content Management
UX Design
Transition Management
Information Architecture
Vendor Management
Relationship Management
Consumer & Market Intelligence
Enterprise Software Deployment
Entrepreneurial Mind-set
Competencies:
Coaching and Developing Others
Facilitating Change
Leading Through Vision and Values
Empowerment
Building Organization Talent
Business Acumen
Operational Decision Making
Driving Execution
Customer Focus
Building Strategic Work Relationships
Building Trust
Communication
Influence
Cultural Interpersonal Effectiveness
Adaptability
Innovation
Driving for Results
