Social Media Strategy (MKTG-UB 45)

The course covers marketing, advertising, and communications strategies in the new media landscape where traditional media (e.g., television, print) and the online social media (i.e., Web 2.0; e.g., online social networks, user-generated content, blogs, forums) co-exist. Students are expected to have knowledge about the fundamentals of traditional advertising methods and strategies. With this background knowledge, the primary focus of the course is on understanding social media, developing social media marketing strategies, and tracking their effectiveness. This course does not look at more tactical aspects of advertising/communications such as creative, message management, and publicity.

Marketing (Undergraduate)
2 credits – 6 Weeks

Sections (Spring 2021)


MKTG-UB 45-000 (10761)02/03/2021 – 03/17/2021 Wed6:00 PM – 9:00 PM (Evening)at Washington SquareInstructed by

Entrepreneurship in Sustainable Protein (BSPA-UB 50)

Today, the food industry is the biggest emitter of greenhouse gases, accounting for up to 30% of emissions. A poor diet is now the leading cause of mortality in the U.S. As part of these huge global problems, animal production is arguably the biggest culprit. In recognition of this, consumers are dramatically altering diet patterns, and food entrepreneurs are rushing to solve the problem with desirable solutions. Vegetarianism and veganism are exploding and new alternative meat and dairy offerings are being launched at a frenetic pace. This undergraduate course—the first of its kind—is designed to put the idea of teaching entrepreneurship to its ultimate test—with the objective of incubating a series of ventures through the course of the semester that have the potential to be viable businesses and reverse negative externalities that arise from animal production. The course will start by exploring the chemistry of protein, the nutritional role of protein, the history of animal production and its environmental consequences. It will then take students through a series of frameworks to identify and implement solutions using entrepreneurship as the vehicle. These frameworks will include: (1) design thinking to identify opportunities, (2) sector / industry analysis models to identify need-gaps and validate the opportunity, (3) design thinking to prototype solutions and (4) business modeling in order to commercialize solutions. At the beginning of the semester, “start-up” teams of five to six students each will be formed and tasked with building a “blue-print” for a startup in the sustainable protein sector.

Business and Society (Undergraduate)
3 credits – 15 Weeks

Sections (Spring 2023)


BSPA-UB 50-000 (19353)01/23/2023 – 05/08/2023 Wed6:00 PM – 9:00 PM (Evening)at Washington SquareInstructed by Taparia, Hans

Global Fashion Industry: Italy (PRACT-UG 9200)

Credits: 4
Duration: 14 Weeks
Dates: Wed

THIS COURSE TAKES PLACE AT NYU-FLORENCE. Global Fashion Industry: Italy will provide students with a deep understanding of the contemporary fashion industry in Italy, as well as of Italy’s position in the global fashion arena. The course will drive students through the entire lifecycle of the fashion business, from forecasting trends to retailing, through design, sourcing, product development and production. Particular attention will be dedicated to different marketing aspects of the process, such as: identity building, brand positioning, merchandising, buying, costing, communication. All levels of retail, from luxury to mass market will be covered. The course will end with an analysis of the new challenges, such as sourcing globalization, emerging markets, sustainability and growing significance of technology. A strong effort will be put into organizing site visits to studios, showrooms and factories, as well as meeting with professional players. Each session will be structured to give students an overview of a particular stage of the Industry, through a mix of lectures from the course leader and visiting professionals, studio and showroom visits, walking tours, reading assignments and practical projects. Conducted in English.

Practicum (Undergraduate)
4 credits – 14 Weeks

Cultures & Contexts: Topics (CORE-UA 500)

For course description, please consult the College Core Curriculum website: http://core.cas.nyu.edu

College Core Curriculum (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2024)


CORE-UA 500-000 (10506)01/22/2024 – 05/06/2024 Tue,Thu2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Igsiz, Asli


CORE-UA 500-000 (10507)01/22/2024 – 05/06/2024 Wed12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by


CORE-UA 500-000 (10508)01/22/2024 – 05/06/2024 Wed2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by


CORE-UA 500-000 (10509)01/22/2024 – 05/06/2024 Wed3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by


CORE-UA 500-000 (10510)01/22/2024 – 05/06/2024 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by


CORE-UA 500-000 (10511)01/22/2024 – 05/06/2024 Mon,Wed3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Juette, Daniel


CORE-UA 500-000 (10512)01/22/2024 – 05/06/2024 Thu8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by


CORE-UA 500-000 (10513)01/22/2024 – 05/06/2024 Thu9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by


CORE-UA 500-000 (10514)01/22/2024 – 05/06/2024 Thu11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by


CORE-UA 500-000 (10515)01/22/2024 – 05/06/2024 Thu12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by


CORE-UA 500-000 (10516)01/22/2024 – 05/06/2024 Thu2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by


CORE-UA 500-000 (10517)01/22/2024 – 05/06/2024 Thu3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by


CORE-UA 500-000 (10518)01/22/2024 – 05/06/2024 Mon,Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Bottex-Ferragne, Ariane


CORE-UA 500-000 (10519)01/22/2024 – 05/06/2024 Tue8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by


CORE-UA 500-000 (10520)01/22/2024 – 05/06/2024 Tue9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by


CORE-UA 500-000 (10521)01/22/2024 – 05/06/2024 Tue11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by


CORE-UA 500-000 (10522)01/22/2024 – 05/06/2024 Tue12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by


CORE-UA 500-000 (10523)01/22/2024 – 05/06/2024 Tue,Thu9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Stark, Soren


CORE-UA 500-000 (10524)01/22/2024 – 05/06/2024 Wed8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by Zhou, Jingyi


CORE-UA 500-000 (10525)01/22/2024 – 05/06/2024 Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Zhou, Jingyi


CORE-UA 500-000 (10526)01/22/2024 – 05/06/2024 Wed11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Fiorio, Soraya


CORE-UA 500-000 (10527)01/22/2024 – 05/06/2024 Wed12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Fiorio, Soraya


CORE-UA 500-000 (10528)01/22/2024 – 05/06/2024 Wed2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Cordivari, Braden


CORE-UA 500-000 (10529)01/22/2024 – 05/06/2024 Wed3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Cordivari, Braden


CORE-UA 500-000 (10530)01/22/2024 – 05/06/2024 Wed8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by


CORE-UA 500-000 (10531)01/22/2024 – 05/06/2024 Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by

Advanced Lab: Synthetic Media (INTM-SHU 306)

This advanced course investigates emerging trends in machine learning and artificial intelligence for generating media content – images, video, and sound. The course explores the idea of how artists, designers, and creators can use machine learning in their own research, production, and development processes. Students will learn and understand machine-learning techniques and use them to generate creative media content. We will cover a range of different platforms and models and also experiment with implementing the content with platforms for interaction design, such as Unity. Prerequisite: INTM-SHU 120 Communications Lab OR INTM-SHU 205 What’s New Media OR INTM-SHU 124 Emerging Technologies & Computational Arts

Interactive Media Arts (Undergraduate)
4 credits – 16 Weeks

Sections (Spring 2024)


INTM-SHU 306-000 (6121)01/22/2024 – 05/10/2024 Wed2:00 PM – 5:00 PM (Early afternoon)at ShanghaiInstructed by Didakis, Stavros

Live! (ITPG-GT 3004)

This course focuses on designing, developing and delivering multimedia live performances via a virtual platform. The class will have an emphasis on experimenting with different possibilities of virtual performances, pushing the boundaries of the performative medium, and using emerging technologies to create experiences that allow for the unfolding of engaging narratives, and/or generate compelling visuals in real time. We will look at various examples of both online and offline performances, explore how we can apply the technologies we have learned to design performative systems, and discuss methods we can use to make our performances more engaging. Students will practice quickly coming up with ideas and performing in class. A few weeks into the course, students will propose final project ideas and then develop the performances in the following weeks with support from the instructor. The class will culminate in a virtual event featuring solo and/or group performances by the students.

Interactive Telecommunications (Graduate)
2 credits – 6 Weeks

Sections (Spring 2025)


ITPG-GT 3004-000 (11430)01/22/2025 – 03/05/2025 Wed6:00 PM – 8:00 PM (Evening)at Brooklyn CampusInstructed by Wang, Carrie

Photography through the Lens of Magnum (IDSEM-UG 2930)

Learn the history of some of the most widely known works of journalistic and documentary photography over the last seventy years through the lens of a globally preeminent photo collective, Magnum Agency. Photographers at this collective have created iconic documentary images and helped define the field of photojournalism as we know it today, setting an influential tone for style and content. Students will examine this in a variety of topics, including the documentation of war, social justice concerns, women’s issues, and sex work. Along the way, students study the business model of this agency to grasp how its differences, from other photographic enterprises, influence the work produced. We use this agency as a lens through which to address a recent history of photography, the trajectory of visual journalism, and the place of advocacy in documentary photography. We also ask critical questions of this visual documentation, assessing power imbalances, ethical complications, and more. Our studies take us through time and around the world via the medium of photography. Specific photographers we may explore include: Robert Capa, Susan Meiselas, Jonas Bendiksen, Nanna Heitmann, Bieke Depoorter, and Eli Reed. Readings include theory, journalistic accounts, history, and other critical literature. Naturally, we spend a lot of time looking at photos, and may have the opportunity to meet some of these photographers. Students visit NYC galleries, write academic papers, and produce a photo project.

Interdisciplinary Seminars (Undergraduate)
2 credits – 7 Weeks

Sections (Fall 2025)


IDSEM-UG 2930-000 (9720)09/02/2025 – 10/21/2025 Wed2:00 PM – 4:00 PM (Early afternoon)at Washington SquareInstructed by Walsh, Lauren

History of Cinematography (FMTV-UT 1206)

This course deals with the history of the art and science of cinematography. A working Director of Photography will relate a perspective that is unique and factual to a theoretical discussion, which is traditionally academic. Cinematography has a strong tradition of adapting its tools to enhance the storytelling experience. This course allocates as History & Criticism for Film & TV majors. COURSE SUBJECT TO DEPARTMENTAL FEES. “Non-majors must process a “Permission Notice for Non-Majors” form” to register for the course (subject to availability).

Undergraduate

Social Impact: Advertising for Social Good (MCC-UE 1051)

With the COVID-19 pandemic and the rise of social movements like Black Lives Matter and #metoo, the field of social good advertising has rapidly expanded as brands seek social relevance, governments and nonprofits look to inform, and activists try to persuade. In this course, students will learn to plan and execute powerful social advertising campaigns, while thinking critically about the blurred lines between advertising and information, and branding and politics, in what Sarah Banet-Weiser calls “Shopping for Change.

Media, Culture & Communication (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2024)


MCC-UE 1051-000 (14065)09/03/2024 – 12/12/2024 Wed11:00 AM – 1:00 PM (Morning)at Washington SquareInstructed by Railla, Jean

Middle East Media (MCC-UE 1341)

Credits: 4
Duration: 15 Weeks
Dates: Wed

This course examines contemporary media in (primarily Arab parts of) the Middle East and media about the Middle East, and Islam within the U.S. it analyzes the role played by these media in representing and reproducing the perceived rift between Islam and the West. Readings and media examples focus on the politics of culture, religion, modernity, and national identity as they shape and intersect with contemporary geopolitical events, cultural formations, and media globalization.

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks

Inquiry Seminar (MCC-UE 1200)

Credits: 4
Duration: 15 Weeks
Dates: Mon
Credits: 4
Duration: 15 Weeks
Dates: Mon,Tue
Credits: 4
Duration: 15 Weeks
Dates: Mon,Tue,Wed
Credits: 4
Duration: 15 Weeks
Dates: Mon,Tue,Wed
Credits: 4
Duration: 15 Weeks
Dates: Mon,Tue,Wed
Credits: 4
Duration: 15 Weeks
Dates: Mon,Tue,Wed,Thu
Credits: 4
Duration: 15 Weeks
Dates: Mon,Tue,Wed,Thu
Credits: 4
Duration: 15 Weeks
Dates: Mon,Tue,Wed,Thu

MCC Research Inquiry Seminars, taken early in the major, expose students to the department’s culture of scholarly inquiry. Course topics reflect faculty research interests, offering students a chance to explore emerging issues in the field of media studies.

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks

Intro to Marketing (MKTG-UB 9001)

Credits: 4
Duration: 14 Weeks
Dates: Thu
Credits: 4
Duration: 14 Weeks
Dates: Thu,Tue,Thu
Credits: 4
Duration: 14 Weeks
Dates: Thu,Tue,Thu
Credits: 4
Duration: 14 Weeks
Dates: Thu,Tue,Thu
Credits: 4
Duration: 14 Weeks
Dates: Thu,Tue,Thu,Mon
Credits: 4
Duration: 14 Weeks
Dates: Thu,Tue,Thu,Mon,Tue
Credits: 4
Duration: 14 Weeks
Dates: Thu,Tue,Thu,Mon,Tue
Credits: 4
Duration: 14 Weeks
Dates: Thu,Tue,Thu,Mon,Tue,Wed

This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes a) researching and analyzing customers, company, competition, and the marketing environment, b) identifying and targeting attractive segments with strategic positioning, and c) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.

Marketing (Undergraduate)
4 credits – 14 Weeks

The Beat: (JOUR-UA 201)

This course is designed to hone the student journalist?s ability to research and report deeply and to be able to imagine and develop fresh ideas, test their ideas with the strength of their reporting and research, and then present them in story form.

Journalism (Undergraduate)
4 credits – 6 Weeks

Sections (Summer 2023)


JOUR-UA 201-000 (2398)05/22/2023 – 07/05/2023 Tue,Thu11:00 AM – 3:00 PM (Morning)at OnlineInstructed by Flaherty, Francis


JOUR-UA 201-000 (2491)06/06/2023 – 06/29/2023 Tue,Wed,Thu3:00 PM – 7:00 PM (Late afternoon)at Washington SquareInstructed by Mihai, Adrian

Dancing in the Here and Now: Making Dances, Knowing Bodies (ARTS-UG 1221)

Both dancing and everyday movement offer continual opportunities for embodied experience. Those who regularly dance or engage in movement practices such as yoga, jogging, cycling, and walking typically develop an appetite, even a need, for moving and the breadth of experience it brings. Whether you already feel this appetite or want to explore embodied experience for the first time, this Arts Workshop offers the opportunity for deep investigation of movement, focusing on active and contemplative exploration of bodies in space and time. We will be guided by several research strands linked to the existence and power of embodiment, noting experimental choreographer Susan Rethorst’s term, “the body’s mind”: ways of knowing (individually, culturally) through our bodies. Through many movement options, including dancing and somatic practices, walking and other everyday actions, and personal/cultural/political movement histories, we will encounter or create relationships between what we do and who we are. In the studio and elsewhere, we will consider how our lives as movers, and our sense of ourselves as embodied, bring us into contact with others—walkers, dancers, friends and family—and with our spaces, places, and sociocultural worlds. In this course (open to anyone with/without previous training), our research-in-action will be supported by interdisciplinary scholarship engaged with dance, embodiment, space, everyday culture, phenomenology, environmental studies, and life writing. Readings may include works by Thomas DeFrantz, Anna Halprin, Victoria Hunter, Einav Katan, Marcel Mauss, Maurice Merleau-Ponty, Andrea Olsen, Steve Paxton, Georges Perec, Yvonne Rainer, Susan Rethorst, Kathleen Stewart, and Yi-Fu Tuan.

Arts Workshops (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2025)


ARTS-UG 1221-000 (9703)09/02/2025 – 12/11/2025 Wed11:00 AM – 1:00 PM (Morning)at Washington SquareInstructed by Satin, Leslie

Composing Music with Max (OART-UT 1097)

The foundations of Max, a powerful visual programming language for music and multimedia, will be covered in this course. We will examine how computers can be utilized to create situations for music creation, performance, and collaborative improvisation as well as applied to building interactive, generative music. In addition to learning Max’s fundamental building blocks, we will also use fundamental music theory as a tool to better understand music making. We will create programs that examine rhythm, melodies, chords, scales, and recognize other qualities of music like timbre, texture, and dynamics while taking into consideration the principles of harmony, melody, and rhythm defined in basic music theory. The final will require you to develop a collaborative piece of interactive computer music, a collaborative performance environment, or another final project that has been discussed and agreed upon together. This class does not require any prerequisite programming skills or prior music theory knowledge.

Open Arts Curriculum (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2025)


OART-UT 1097-000 (18705)09/02/2025 – 12/11/2025 Wed5:00 PM – 8:00 PM (Late afternoon)at Washington SquareInstructed by Aguilar, Gustavo

Shared Minds (ITPG-GT 3033)

“What capabilities does computational media have for depicting and conveying the experience of our minds? In this course we will start out using 3D graphics to depict the conventional physical reality that appears before us. Then we will turn inward to reflect the multidimensional reality of our minds, using artificial neural networks. Finally we return to embodied interfaces connected with cloud networking and databases to share with other people. The class will operate at a conceptual level, inviting students’ empirical psychological and philosophical investigations of the nature of their experience and how to convey it with art and story. It will ask students to look critically at existing computational media’s tendencies to bore, divide or inflame its users. But this is also very much a coding class where students will prototype their own ideas for new media first with 3D graphics using the threejs library, and then with machine learning models like Stable Diffusion using Huggingface APIs or Colab notebooks and finally with networking and databases using Firebase or P5 Live Media. Students can substitute other coding tools but game engines will not work for this class. The coding is in javascript, with a possible touch of python, and is a natural sequel to Introduction to Computational Media.” Prerequisite: ICM / ICM: Media (ITPG-GT 2233 / ITPG-GT 2048)

Interactive Telecommunications (Graduate)
4 credits – 14 Weeks

Sections (Fall 2025)


ITPG-GT 3033-000 (11392)09/03/2025 – 12/10/2025 Wed12:00 AM – 2:00 PM (Early afternoon)at Brooklyn CampusInstructed by O’Sullivan, Daniel

Game Design & the Psychology of Choice (ITPG-GT 3028)

“As game and interaction designers we create systems and choices that can either prey upon our psychological foibles or help us avoid decision pitfalls. It is our responsibility to understand how we decide, to consider the ethics of the systems we create and to practice designing systems in a purposeful manner. Game Design & The Psychology of Choice will provide interaction and game designers with an understanding of the factors that influence behavior and decision-making by looking at the intertwining of cognitive psychology and economics through the development of behavioral economics. These disciplines study behavior on the individual and group level, often revealing some of the why behind the rules of thumb and folk wisdom that game designers come to intuitively. But understanding the why—why we fall into decision traps; why certain tradeoffs tax our brain more than others; why we are overconfident about our abilities; why certain decisions make us uncomfortable—allows us to more purposefully apply our design craft, both in and out of games. Finally, as a class, we will take what we learn about how we think and create series of game experiences based around key cognitive science concepts. Assignments may include: •Mod a cognitive science experiment into a game or experience •Analyze and present a game through the lens of cognitive science and behavioral economics •Create game or experience based around a particular insight from cognitive science or behavioral economics”

Interactive Telecommunications (Graduate)
4 credits – 14 Weeks

Sections (Fall 2025)


ITPG-GT 3028-000 (11391)09/03/2025 – 12/10/2025 Wed6:00 PM – 8:00 PM (Evening)at Brooklyn CampusInstructed by Parker, Matthew

MoCap for the Archive (ITPG-GT 3021)

“How can motion capture (MoCap) be used to archive, preserve, and share intangible heritage forms, such as performing arts, rituals, and other social practices and traditions? This course approaches motion capture through the lens of ethnography — drawing on techniques of observation, participation, and qualitative design research. This class will offer an overview of different motion capture technologies, such as 2D-3D pose estimation and depth mapping, with a practical focus on learning the OptiTrack system at ITP. We will start by covering the basics of OptiTrack and build up to other workflows and techniques used across animation, game design, and virtual production (e.g. OptiTrack to Unreal Engine or Unity).” Prerequisite: CL: Hypercinema (ITPG-GT 2004)

Interactive Telecommunications (Graduate)
2 credits – 6 Weeks

Sections (Fall 2025)


ITPG-GT 3021-000 (11385)09/03/2025 – 10/15/2025 Wed6:00 PM – 8:00 PM (Evening)at Brooklyn CampusInstructed by Mehta, Ami

The Medium of Memory (ITPG-GT 3019)

“What is the medium of memory? In this 14-week studio class, we will dig into this question through creative storytelling. Starting from a lens-based practice, this class will introduce traditional and bleeding-edge documentary methods to inform our own varied approaches to activating archival material. Through weekly “readings” (articles, podcasts, films), written reflections, and creative assignments, we’ll explore: • how technology has impacted our relationship to memory; • how visual interventions can can surface alternative narratives; • how to make under- and unrecorded histories visible, and call into question the power dynamics embedded in “official” records; and • how we might recast objects and sites of memory-keeping, like heirlooms, journals, and memorials, as a mode of engaged preservation. Mid-way through the course, students will identify either personal or collective histories to open up to their own individual creative reexamination, memorialization, or transformation––each producing a final project with the technology and approaches of their choosing that serves to answer the question we started with––what is the medium of memory?”

Interactive Telecommunications (Graduate)
2 credits – 6 Weeks

Sections (Fall 2025)


ITPG-GT 3019-000 (11384)09/03/2025 – 10/15/2025 Wed9:00 AM – 12:00 AM (Morning)at Brooklyn CampusInstructed by Salvo, Simone