Spring 2023

Consumer Behavior (MKTG-UB 2)

This course presents a comprehensive, systematic, and practical conceptual framework for understanding people as consumers—the basic subject matter of all marketing. It draws on the social sciences to evaluate the influence of both individual and ecological factors on market actions. Students discuss relevant psychological and sociological theories and study how they can be used to predict consumers’ reactions to strategic marketing decisions. Basic methodologies for research in consumer behavior are developed and applied. Course emphasis is on developing applications of behavioral concepts and methods for marketing actions.

Marketing (Undergraduate)
3 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 2-000 (18452)01/23/2023 – 05/08/2023 Mon,Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Watson, Jared

MKTG-UB 2-000 (18466)01/23/2023 – 05/08/2023 Mon,Wed11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Watson, Jared

MKTG-UB 2-000 (18486)01/23/2023 – 05/08/2023 Mon,Wed3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Pham, Ngoc

Societies & the Social Sciences Undergraduate

Spring 2023

Foundations: What is Philosophy? (PHIL-SHU 101)

This course is an introduction to the problems and methods of contemporary philosophy. Topics may include: 1. What is the relationship between mind and body? 2. Can belief in the existence of the external world be justified? 3. Are there any good arguments for the existence of God? 4. Can we act freely if everything that we do is determined by laws of nature? 5. Is there a theory of how we ought to live? Prerequisite: None. Fulfillment: Humanities Foundational/Introductory Courses (18-19: Critical Concepts).

Philosophy (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2023)

PHIL-SHU 101-000 (20186)01/30/2023 – 05/12/2023 Tue,Thu3:00 PM – 4:00 PM (Late afternoon)at ShanghaiInstructed by Yuan, Yuan

Texts and Ideas Undergraduate

Spring 2023

Philosophy of Technology: Thinking Machines (PHIL-SHU 130)

This course aims to train students to think philosophically about our rapidly changing—and ever more intimate—relationship with machines. We focus in particular on the following subjects: artificial intelligence, robots, cyborgs, automation and science fiction speculation. Prerequisite: Global Perspectives on Society (GPS) Fulfillment: CORE STS; Humanities Interdisciplinary or Advanced course; IMA/IMB elective.

Philosophy (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2023)

PHIL-SHU 130-000 (20189)01/30/2023 – 05/12/2023 Wed5:00 PM – 7:00 PM (Late afternoon)at ShanghaiInstructed by Weslake, Brad · Greenspan, Anna

Societies & the Social Sciences Undergraduate

Fall 2022 Spring 2020

Electronic Rituals, Oracles and Fortune-Telling (IMNY-UT 289)

According to anthropologists Filip de Boeck and René Devisch, divination “constitutes a space in which cognitive structures are transformed and new relations are generated in and between the human body, the social body and the cosmos.” In this class, students will learn the history of divination, engage in the practice of divination, and speculate on what forms divination might take in a world where the human body, the social body, and even the cosmos(!) are digitally mediated. Starting with an understanding of ritual and folk culture, we will track the history of fortune-telling from the casting of lots to computer-generated randomness to the contemporary revival of Tarot; from reading entrails to astrology to data science; from glossolalia to surrealist writing practices to the “ghost in the machine” of artificial intelligence. Weekly readings and assignments culminate in a final project.

Interactive Media Arts (Undergraduate)
4 credits – 15 Weeks

Sections (Fall 2022)

IMNY-UT 289-000 (21942)09/07/2022 – 12/14/2022 Mon,Wed5:00 PM – 6:00 PM (Late afternoon)at Brooklyn CampusInstructed by Parrish, Allison

Graduate IMA Electives IMA Electives (Legacy Structure - Art & Design) IMA Electives (Legacy Structure - Programming & Data) IMA Electives (Legacy Structure - Seminar/Studies) Undergraduate

Spring 2023

Serious Games (ITPG-GT 3001)

This introductory course will focus on giving students a practical understanding of how to make ‘serious’ video games. That is, games that challenge the player to think and learn. This is a class where we will be ideating and producing playable games each week over 7 weeks using the open-source Godot game engine. By the end of the course, you’ll have a small portfolio of ‘serious’ games to show and build upon. Throughout the course, students will become familiar with concepts such as iterative design, play testing, object-oriented programming, user-interface design, animation and basic art for 2D games. They will take a design-based approach to content creation, developing a proficiency in the Godot game engine and the overall indie-game development pipeline.

Interactive Telecommunications (Graduate)
2 credits – 8 Weeks

Sections (Spring 2023)

ITPG-GT 3001-000 (22327)01/23/2023 – 03/20/2023 Mon3:00 PM – 5:00 PM (Late afternoon)at Brooklyn CampusInstructed by Grewell, Christian

Graduate IMA Electives IMA Electives (Legacy Structure - Media & Entertainment)

Spring 2023

Media-making as Healing Practice (ITPG-GT 2358)

Where does healing reside in media-making? How do we approach creating artistic processes and tools that move towards minimizing harm, supporting collective care, and understanding what healing means for ourselves and with one another? This course examines socially-engaged artistic processes and frameworks that reconstruct, reclaim, and decolonize ‘healing.’ Together, we will gather embodied data from our bodyminds, build language through readings, and map out artists in the field exploring disability, racial trauma, queerness, and diaspora within media and performing arts. Subsequently, we will develop our own processes as our final project: weaving together storytelling, embodied strategies, tool-making, performances, and/ or space-making.

Interactive Telecommunications (Graduate)
4 credits – 15 Weeks

Sections (Spring 2023)

ITPG-GT 2358-000 (22317)01/25/2023 – 05/03/2023 Wed3:00 PM – 5:00 PM (Late afternoon)at Brooklyn CampusInstructed by Lin, Yo-Yo

Graduate IMA Electives IMA Electives (Legacy Structure - Media & Entertainment)

Biophilic Experiences – activating our sensory relationship to nature (ITPG-GT 2361)

Credits: 2
Duration: 6 Weeks
Dates: Fri

As the scale of human impact on global climate and ecosystems deepens, we see the need to alter our trajectory, to be more inclusive of other species in our imagining of the future. This class sets out to investigate the relationships we humans have with nature and non-human animals, to dive deep into the meaning and utility of being in relationship, and ultimately to translate these ideas into tangible, multimedia experiences that expose a larger audience to a multi-species worldview. This class sits at the intersection of art, science, and technology. It combines studio practice and research with example case studies and critical texts. Together, we will meet artists, designers and scientists who build multispecies futures through urban ecology, biology, and public art. This class is for students who are eager to develop XD (experience design) and storytelling skills. The course follows a research-driven process that results in a design proposal and proof-of-concept that can be pitched to a public arts org. Keywords: bioArt, interactive installations, experience design, research, eco-activism

Interactive Telecommunications (Graduate)
2 credits – 6 Weeks

Graduate IMA Electives IMA Electives (Legacy Structure - Art & Design) Spring 2026

Spring 2023

The COVID-19 Impact Project: Extracting Stories From Data (ITPG-GT 2338)

This course will use the open source COVID-19 Impact Dashboard as a basis to explore ways to humanize the unfolding data on the coronavirus pandemic. Students are invited to collaborate on the COVID-19 Impact Project. Students will discover how data flows from public github repositories and tools needed to visualize the data. We will review other data-centric open source projects related to COVID-19 and discuss the questions they are trying to answer or problems they are trying to solve. We will examine historical and contemporary data visualizations. Using data visualization as a scaffold, we will explore ways to support community driven mourning and memorialization. Students can choose to participate as javascript coders, p5js explorers, UI/UX designers, citizen journalists, or data science explorers.

Interactive Telecommunications (Graduate)
2 credits – 8 Weeks

Sections (Spring 2023)

ITPG-GT 2338-000 (22314)01/23/2023 – 03/20/2023 Mon3:00 PM – 5:00 PM (Late afternoon)at Brooklyn CampusInstructed by Thompson, John · Jones, Shindy

Graduate IMA Electives IMA Electives (Legacy Structure - Media & Entertainment)

Spring 2023

Sound Art: Listening (ITPG-GT 2328)

Listening is not something we do through hearing alone. Engaging with multiple perspectives, from Deaf studies and critiques of ableist hearing ideologies, to the possibilities and pitfalls presented through machine listening and imaginative sonic speculation, we will playfully deconstruct and question what it means to listen at all. Each week, readings will be assigned and students are asked to respond to prompts in the form of light-weight exercises that will orient most of our in-class discussion. Time will be spent discussing readings, presenting, and providing critique for each other’s projects in order to help draw connections between theory and practice. Through in-class presentations, we will encounter works by Christine Sun Kim, George Lewis, Pauline Oliveros and read from Jennifer Lynn Stoever, Tina Campt, and François Bonnet. The class has no technical prerequisites, and students are welcome to respond with works using tools and techniques from other classes (audio/video presentation, programming and physical computing, installation and fabrication, etc.). Through this work, we will unpack how the way in which we attend to the physical world and its inhabitants through our listening has real consequences. In much the same way our interpretation of the world is informed and influenced by factors outside of ourselves, our capacity to listen is conditioned through societal, political, economic, historical, and racial dimensions. We will disentangle listening from hearing and consider listening as a practice that begins not with how we hear sounds but how it allows us to (or prevents us from) interfacing and relating to our exteriors (and interiors). By the end of the class we will attempt to converge and coalesce our own ideas and perspective of what it means to listen.

Interactive Telecommunications (Graduate)
2 credits – 7 Weeks

Sections (Spring 2023)

ITPG-GT 2328-000 (22308)03/24/2023 – 05/05/2023 Fri3:00 PM – 5:00 PM (Late afternoon)at Brooklyn CampusInstructed by Diedrick, Johann

Graduate IMA Electives IMA Electives (Legacy Structure - Art & Design) IMA Electives (Legacy Structure - Media & Entertainment)

Design with Climate Change (ARTS-UG 1636)

Credits: 4
Duration: 15 Weeks
Dates: Tue

The course explores how design can respond to environmental problems and climate change. In analyzing past attempts, the course starts with decolonizing turn of the century admirations for primitivism and ends with the cyber punks planning new environments online. Following the work of architects, artists, urban planners, graphic designers and fashionista, the course will review histories of adaptation and ways to design with climate. The class will decolonize modernist design schemes, and focus on better ways to design with climate. We will also devote time to discuss topics such as building closed ecological systems, counterculture designs, cyber environments, sick building syndrome, biomimetics, eco-fashion, earth art, and other methods to design within the realm of nature. The overall objective is twofold; to survey the larger historical context of ecological design and define specific contributions to the climate change debate. Ultimately, the students will be asked to design, develop, and participate in an ecologically driven conceptual final design project of their choice.

Arts Workshops (Undergraduate)
4 credits – 15 Weeks

General Elective Spring 2026 Undergraduate

Social Media Practicum (MCC-UE 9032)

Credits: 4
Duration: 14 Weeks
Dates: Tue,Thu

In this workshop-based course, students will become well versed in contemporary debates on social media and its impact on self and society, share their own experiences and observations in this area, design an original research project (using methods such as discourse analysis, virtual ethnography, and interviewing), and write a long-form analysis paper.

Media, Culture & Communication (Undergraduate)
4 credits – 14 Weeks

Fall 2025 IMA Electives IMA Electives (Legacy Structure - Seminar/Studies) Spring 2026 Undergraduate

Advertising and Consumer Society (MCC-UE 9015)

Credits: 4
Duration: 14 Weeks
Dates: Tue

This course will examine the emergence of advertising as a form of communication, its influence upon other forms of mediated communication and its impact upon culture and society.

Media, Culture & Communication (Undergraduate)
4 credits – 14 Weeks

Fall 2025 Spring 2026 Undergraduate

Rethinking Public Relations (MCC-UE 1750)

Credits: 4
Duration: 15 Weeks
Dates: Tue

Credits: 4
Duration: 15 Weeks
Dates: Tue,Mon

Public relations means different things to different things to different people but it has one undeniable element: communication. This course is concerned with arranging, handling, and evaluating public relations programs. Students work with actual case histories and deal with contemporary topics such as the use of the computer in public relations.

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks

Fall 2025 Spring 2026 Undergraduate

Spring 2023 Spring 2024

Going Live: Real-Time Streaming and Interactive Media (IMBX-SHU 9501)

This course explores the disruptions and creative possibilities that realtime emerging media provides through the lens of learning how to design, create, produce and perform in realtime. Students will be learning how to design and produce for realtime interactive audiences, understand the modern streaming media pipeline, the fundamentals of virtual production, digital content creation and the basics of game engines and other software – all in the service of delivering a more engaging and intimate connection between audience and performer. Students will design and perform 2 distinct realtime performances as well as work together with peers to conceptualize, design and produce a short realtime ‘pilot’ using the tools and techniques you’ve learned in the first two projects. Prerequisite: None. Fulfillment: Interactive Media Business Elective ; Interactive Media Arts Elective

Interactive Media and Business (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2024)

IMBX-SHU 9501-000 (4975)01/22/2024 – 05/06/2024 Thu3:00 PM – 4:00 PM (Late afternoon)at NYU Los Angeles (Global)Instructed by Prasanna Kumar, Archana

IMBX-SHU 9501-000 (20268)01/22/2024 – 05/06/2024 Thu5:00 PM – 5:00 PM (Late afternoon)at NYU Los Angeles (Global)Instructed by Prasanna Kumar, Archana

Undergraduate

World Dance and Global Perspectives (ARTS-UG 1212)

Credits: 4
Duration: 15 Weeks
Dates: Thu

Dance reflects cultural heritage and is a key to understanding diverse societies. In this arts workshop, students explore dance as it appears on several continents. Dance can be seen as encoded forms of a society’s religious, artistic, political, economic, and familial values. Readings cover issues of globalization, fusion and authenticity. Migration, missionaries, trade routes and the diaspora have led to the creation of new dance forms like “Bollywood” and “Tribal” that are a synthesis of earlier forms. Students are introduced to different dance forms through selected readings, rich collection of video footage and studio practice often lead by various guest artists. After a brief warm-up, the class learns simple steps, floor plans and rhythms from the music and dance cultures being studied. Students choose a dance form as their project and themselves become researchers, performers and creators of new forms.

Arts Workshops (Undergraduate)
4 credits – 15 Weeks

Spring 2026 Undergraduate

Introduction to Engineering and Design (EG-UY 1004)

Credits: 4
Duration: 15 Weeks
Dates: Tue

Credits: 4
Duration: 15 Weeks
Dates: Tue,Mon

Credits: 4
Duration: 15 Weeks
Dates: Tue,Mon,Thu

Credits: 4
Duration: 15 Weeks
Dates: Tue,Mon,Thu,Wed

Credits: 4
Duration: 15 Weeks
Dates: Tue,Mon,Thu,Wed,Fri

This course introduces selected aspects of the history, philosophy, methodology, tools, and contemporary topics in engineering. Also included are basic engineering experimentation, data analysis, and a team-design project. This course will provide an understanding of what professional engineers do. In this context, an emphasis will be placed on developing oral and written communication skills. EG1004 is a survey course that introduces students to NYU Tandon academic opportunities, professional and career development, and teamwork skills. Design and project management skills are developed throughout a semester-long design project. Disciplines within engineering will be introduced during lecture, and explored through practice in laboratory assignments.

General Engineering (Undergraduate)
4 credits – 15 Weeks

Fall 2025 IMA Electives IMA Electives (Legacy Structure - Physical Computing & Experimental Interfaces) Spring 2026 Undergraduate

Digital Logic and State Machine Design (ECE-UY 2204)

Credits: 4
Duration: 15 Weeks
Dates: Thu

Credits: 4
Duration: 15 Weeks
Dates: Thu,Fri

Credits: 4
Duration: 15 Weeks
Dates: Thu,Fri,Mon,Wed

This course covers combinational and sequential digital circuits. Topics: Introduction to digital systems. Number systems and binary arithmetic. Switching algebra and logic design. Error detection and correction. Combinational integrated circuits, including adders. Timing hazards. Sequential circuits, flipflops, state diagrams and synchronous machine synthesis. Programmable Logic Devices, PLA, PAL and FPGA. Finite-state machine design. Memory elements. A grade of C or better is required of undergraduate computer-engineering majors. | Prerequisite for Brooklyn Students: CS-UY 1114 (C- or better) or CS-UY 1133 (C- or better) | Prerequisite for Abu Dhabi Students: CS-UH 1001 (C- or better) or ENGR-UH 1000 (C- or better) | Prerequisite for Shanghai Students: CSCI-SHU 101 (C- or better)

Elect. Engineering – ECE UGRD (Undergraduate)
4 credits – 15 Weeks

Spring 2026 Undergraduate

Fall 2019 Spring 2023

Data Structures (CSCI-SHU 210)

Data structures are fundamental programming constructs which organize information in computer memory to solve challenging real-world problems. Data structures such as stacks, queues, linked lists, and binary trees, therefore constitute building blocks that can be reused, extended, and combined in order to make powerful programs. This course teaches how to implement them in a high-level language, how to analyze their effect on algorithm efficiency, and how to modify them to write computer programs that solve complex problems in a most efficient way. Programming assignments. Prerequisite: ICS or A- in ICP. Equivalency: This course counts for CSCI-UA 102 Data Structures (NY). Fulfillment: CS Required, Data Science Required, CE Required.

Computer Science (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2023)

CSCI-SHU 210-000 (20398)01/30/2023 – 05/12/2023 Tue3:00 PM – 5:00 PM (Late afternoon)at ShanghaiInstructed by Tam, Yik-Cheung

CSCI-SHU 210-000 (20399)01/30/2023 – 05/12/2023 Thu3:00 PM – 5:00 PM (Late afternoon)at ShanghaiInstructed by Simikin, Sven

CSCI-SHU 210-000 (20400)01/30/2023 – 05/12/2023 Wed3:00 PM – 5:00 PM (Late afternoon)at ShanghaiInstructed by Simikin, Sven

CSCI-SHU 210-000 (20401)01/30/2023 – 05/12/2023 Mon11:00 AM – 1:00 PM (Morning)at ShanghaiInstructed by Tam, Yik-Cheung

CSCI-SHU 210-000 (20402)01/30/2023 – 05/12/2023 Wed11:00 AM – 1:00 PM (Morning)at ShanghaiInstructed by Simikin, Sven

CSCI-SHU 210-000 (20403)01/30/2023 – 05/12/2023 Fri11:00 AM – 1:00 PM (Morning)at ShanghaiInstructed by Simikin, Sven

IMA Electives IMA Electives (Legacy Structure - Programming & Data) Undergraduate

Architectural Design and Drawing (ARTS-UG 1621)

This architecture workshop introduces the basic principles of design. It begins with an analysis of a house by an important architect that examines the design concept or parti of the building, historical and environmental issues, as well as function, circulation, spatial organization, site, zoning, light, proportions, structure, and materials. In developing this project, students are also introduced to a vocabulary of design terms and the process of creating an architectural concept. In the projects that follow, students create their own designs for various types of structures. The assignments might include a New York loft space, a house in the country, or a small public or commercial building. These exercises provide the experience of creating designs by applying the concepts learned in the analysis. The basic techniques of drafting, rendering, and using Sketchup or similar software are also discussed. Films, lectures and texts on architectural theory provide additional insight. Design experience is useful, but not required.

Arts Workshops (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2025)

ARTS-UG 1621-000 (9413)09/02/2025 – 12/11/2025 Thu4:00 PM – 7:00 PM (Late afternoon)at Washington SquareInstructed by Goodman, Donna

Fall 2025 IMA Electives IMA Electives (Legacy Structure - Art & Design) Undergraduate

Culture, Hist/Imaging Photography Studies (PHTI-UT 1003)

Offered Fall Only. Required of all freshmen majors and highly recommended for incoming transfers. Students are required to register for the lecture and the recitation sections. No prerequisites for this course. The course will consist of a series of weekly lectures, discussions, readings and field trips to museums and galleries in the city. Lectures will present historic and contemporary art and photography and it’s ideation as a basis for understanding the work the students are viewing on their weekly field trips. Students will visit selected exhibitions chosen for their quality and relevance and arranged by geographic area of the city (One week the Whitney, the next Chelsea, etc). Students will be required to monitor the daily press and periodicals for reviews of work they’ve seen and to highlight exhibitions the class should see. Additional readings of historic material will be assigned and short papers will be required.

Photography and Imaging (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2025)

PHTI-UT 1003-000 (16084)09/02/2025 – 12/11/2025 Wed4:00 PM – 7:00 PM (Late afternoon)at Washington SquareInstructed by Brielmaier, Isolde

Expressive Culture Fall 2025 Liberal Arts & Sciences - Electives Undergraduate

IMA Interchange

Archives

Foundations: What is Philosophy? (PHIL-SHU 101)

Sections (Spring 2023)

Electronic Rituals, Oracles and Fortune-Telling (IMNY-UT 289)

Sections (Fall 2022)

Serious Games (ITPG-GT 3001)

Sections (Spring 2023)

Media-making as Healing Practice (ITPG-GT 2358)

Sections (Spring 2023)

Biophilic Experiences – activating our sensory relationship to nature (ITPG-GT 2361)

The COVID-19 Impact Project: Extracting Stories From Data (ITPG-GT 2338)

Sections (Spring 2023)

Sound Art: Listening (ITPG-GT 2328)

Sections (Spring 2023)

Design with Climate Change (ARTS-UG 1636)

Social Media Practicum (MCC-UE 9032)

Advertising and Consumer Society (MCC-UE 9015)

Rethinking Public Relations (MCC-UE 1750)

Going Live: Real-Time Streaming and Interactive Media (IMBX-SHU 9501)

Sections (Spring 2024)

World Dance and Global Perspectives (ARTS-UG 1212)

Introduction to Engineering and Design (EG-UY 1004)

Digital Logic and State Machine Design (ECE-UY 2204)

Data Structures (CSCI-SHU 210)

Sections (Spring 2023)

Architectural Design and Drawing (ARTS-UG 1621)

Sections (Fall 2025)

Culture, Hist/Imaging Photography Studies (PHTI-UT 1003)

Sections (Fall 2025)

A site to help IMA NY students find equivalent courses.